(MENAFNEditorial)
Wipes remained a very small market in Pakistan in 2014. There is a handful of brands available which are available only in urban areas. Lack of marketing means that product awareness is very low. The market exists only for baby wipes and deodorant wipes. Companies remain hesitant about advertising their products as consumers prefer to use alternative products.
Competitive Landscape
Procter & Gamble Pakistan (Pvt) Ltd led the market with a retail value share of 15% in 2014. This share is primarily due to the success of its brand Pampers. Pampers is already a well-known brand in nappies/diapers. This contributed to the growth of Pampers wipes.
Industry Prospects
Wipes is expected to register a CAGR of 7% (constant 2014 prices) over the forecast period. This growth rate is higher than that of the review period. The market for wipes remains small and nascent however it is expected to grow as awareness increases.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Pakistan with research from Euromonitor's team of in-country analysts.
Full Report Details at
- http://www.fastmr.com/prod/978476_wipes_in_pakistan.aspx?afid=101
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Pakistan our research will save you time and money while empowering you to make informed profitable decisions.
The Wipes in Pakistan market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wipes in Pakistan?
* What are the major brands in Pakistan?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
WIPES IN PAKISTAN
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2014
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2014
Table 3 NBO Company Shares of Retail Wipes: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Wipes: % Value 2011-2014
Table 5 Forecast Retail Sales of Wipes by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019
Procter & Gamble Pakistan (pvt) Ltd in Tissue and Hygiene (pakistan)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Pakistan (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Pakistan (Pvt) Ltd: Competitive Position 2014
Executive Summary
Increasing Urbanisation Continues To Drive Growth
Counterfeit Products Remain A Major Hurdle
Packages Ltd and Procter & Gamble Dominate the Market
Modern Retailing Playing A Key Role in the Growth of Market
Economic and Political Stability Pivotal To Future Growth
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources
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