(MENAFNEditorial)
In the context of fast-changing lifestyles and increasing participation of women in full-time jobs consumers look to spend as little time as possible in household tasks. Nevertheless toilet hygiene continues to be an important priority in house cleaning; therefore consumers thank the introduction of products which make cleaning easy and deliver long-term disinfection of toilet surfaces.
Competitive Landscape
SC Johnson & Son Chile continued to dominate toilet care in 2014 accounting for 56% of total value sales. The company’s strong position can be explained by its wide portfolio of brands and products which can be found in all toilet care categories. Lysoform the company’s flagship brand accounted for 51% of value sales. This brand benefits from strong advertising support including television advertising where its disinfection performance is stressed. The company’s other brand Glade reached 5% value share.
Full Report Details at
- http://www.fastmr.com/prod/977919_toilet_care_in_chile.aspx?afid=101
Industry Prospects
Customers will continue to demand products that make cleaning easy and deliver long-term disinfection of toilet surface care with the least attention and time spent possible. Toilet hygiene continues to be an important priority in house cleaning; therefore changing lifestyles will fuel demand for time-efficient products.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Chile our research will save you time and money while empowering you to make informed profitable decisions.
The Toilet Care in Chile market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Toilet Care in Chile?
* What are the major brands in Chile?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
TOILET CARE IN CHILE
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2009-2014
Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Company Background
Production
Summary 2 Clorox Chile SA: Production Statistics 2013
Competitive Positioning
Summary 3 Clorox Chile SA: Competitive Position 2014
Empresas Demaria SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 4 Empresas Demaria SA: Key Facts
Company Background
Production
Summary 5 Empresas Demaria: Production Statistics 2014
Competitive Positioning
Summary 6 Empresas Demaria: Competitive Position 2013
SC Johnson & Son Chile Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 7 SC Johnson & Son Chile Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 SC Johnson & Son Chile Ltda: Competitive Position
Executive Summary
Home Care Continues To Grow Alongside the Strong Economy
Convenience and Time-saving Needs Help Growth Within Home Care
International Manufacturers Continue To Have An Advantage Over Local Players
Modern Retailers Continue Growing in 2014
Growth Rates Set To Slow Over the Forecast Period
Key Trends and Developments
Time-saving Easier-to-use and Less Attention Demanding Products Are Key To Sales in Home Care
Product Innovations and New Easy-to-use Formats Find A Suitable Environment for Growth
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts we provide quick and easy access to the best competitive intelligence available. Our unbiased expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.