(MENAFNEditorial)
Tissue and hygiene is benefiting strongly from rising disposable income levels in Kenya and an expanding mid-income group. Sales grew strongly over the review period as consumers began to buy a widening range of tissue and hygiene. Urbanisation and strong expansion for supermarkets and hypermarkets are also contributing to strong sales growth as is increasingly aggressive marketing support by the leading players.
Euromonitor International's Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/978439_tissue_and_hygiene_in_kenya.aspx?afid=101
Product coverage:Away-From-Home Tissue and Hygiene Retail Tissue and Hygiene Total Tissue and Hygiene.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
TISSUE AND HYGIENE IN KENYA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Expanding Mid-income Group Fuels Growth
Limited Interest in Most Product Areas
Leaders Lose Share As Competition Intensifies
Supermarkets and Hypermarkets Continue To Gain Share
Stronger Growth Ahead for Forecast Period
Market Indicators
Table 1 Birth Rates 2009-2014
Table 2 Infant Population 2009-2014
Table 3 Female Population by Age 2009-2014
Table 4 Total Population by Age 2009-2014
Table 5 Households 2009-2014
Table 6 Forecast Infant Population 2014-2019
Table 7 Forecast Female Population by Age 2014-2019
Table 8 Forecast Total Population by Age 2014-2019
Table 9 Forecast Households 2014-2019
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Chandaria Industries Ltd in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 2 Chandaria Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Chandaria Industries Ltd: Competitive Position 2014
Interconsumer Products Ltd in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 4 Interconsumer Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Interconsumer Products Ltd: Competitive Position 2014
Procter & Gamble Co the in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble Co The: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Procter & Gamble Co The: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
Table 22 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 25 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 26 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 27 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 28 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 29 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/978439_tissue_and_hygiene_in_kenya.aspx?dt=t&afid=101
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