(MENAFNEditorial)
New legislation was put in place in Sweden during September 2013 that affected biocide products ie products that can kill living organisms. The legislation makes it more expensive to develop new products with an increased application fee and tougher documentation measures to prove the shelf life of new products. There is a certain buffer zone for two to three years for this legislation but leading manufacturers with established economies of scale are most likely to benefit. Greater consolidation in the competitive landscape is accordingly expected over the forecast period.
Competitive Landscape
Bayer AB remained the leading company and accounted for 23% of retail value sales in 2014. Bayer’s leadership position is attributable to a long-established presence in home insecticides. This established position allowed the manufacturer to build brand recognition and trust and develop strong distribution relationships with leading retailers on the Swedish market.
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Industry Prospects
Environment concerns will continue to shape sales as Swedes do not favour indoor/home usage of chemicals or products perceived to have a chemical make-up. Addressing these concerns will remain of paramount importance for manufacturers.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Insecticides industry in Sweden our research will save you time and money while empowering you to make informed profitable decisions.
The Insecticides in Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Insecticides in Sweden?
* What are the major brands in Sweden?
* Which type of insects (eg. ants mosquitoes flies cockroaches etc) are most prevalent in Sweden?
* What are the key new product launches in the insecticides market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
HOME INSECTICIDES IN SWEDEN
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2009-2014
Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 5 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 6 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Summary 2 Cederroth AB: Operational Indicators
Company Background
Production
Summary 3 Cederroth AB: Production Statistics 2013
Competitive Positioning
Summary 4 Cederroth AB: Competitive Position 2014
Executive Summary
Value Sales Growth Noted
Convenience Drives Innovation
Multinationals To the Fore
Grocery Retailers Control Sales Distribution
Value Growth Projected Over the Forecast Period
Key Trends and Developments
the Strength of Grocery Retailers Supports Private Label
the Importance of Scent/fragrance in Laundry Care
Consumer Appliance Sales Influence Home Care
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources
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