(MENAFNEditorial)
The performance of toilet care in Austria in 2014 was attributable to several factors. Firstly there are a significant number of Austrians who are becoming increasingly aware of the significance of toilet hygiene for their overall health. In order to keep their toilets clean and bacteria-free consumers are looking for products which will keep their toilets clean and disinfected. Another factor which boosted the growth in value sales in 2014 was increased demand for innovative and convenient toilet care products. Faced with busier lifestyles and a lack of time consumers looked for products which helped them to easily maintain household hygiene.
Competitive Landscape
Henkel Central & Eastern Europe remained the leading company in toilet care in Austria in 2014 holding a value share of 27%. In toilet care the company markets the brand Blue Star which encompasses in-cistern devices ITBs and toilet liquids. For this reason the brand Blue Star enjoys an image as a high-quality brand in toilet care in Austria. In addition the company regularly focuses on introducing new product launches and accompanying advertising activities for Blue Star.
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Industry Prospects
Over the forecast period toilet care is expected to be influenced by the same trends which were observed in 2014. With growing health awareness amongst Austrian consumers the increased demand for impeccably clean toilets and for convenient and highly efficient toilet care products are anticipated to lead to growth in toilet care over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Austria our research will save you time and money while empowering you to make informed profitable decisions.
The Toilet Care in Austria market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Toilet Care in Austria?
* What are the major brands in Austria?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
TOILET CARE IN AUSTRIA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2009-2014
Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 Erdal GmbH: Key Facts
Summary 2 Erdal GmbH: Operational Indicators
Company Background
Production
Summary 3 Erdal GmbH: Production Statistics 2013
Competitive Positioning
Summary 4 Erdal GmbH: Competitive Position 2014
Henkel Central & Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 5 Henkel Central & Eastern Europe GmbH: Key Facts
Summary 6 Henkel Central & Eastern Europe GmbH: Operational Indicators
Company Background
Production
Summary 7 Henkel Central & Eastern Europe GmbH: Production Statistics 2013
Competitive Positioning
Summary 8 Henkel Central & Eastern Europe GmbH: Competitive Position 2014
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Austria GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Reckitt Benckiser Austria GmbH: Competitive Position 2014
Executive Summary
Home Care Builds Momentum
Growing Demand for Hygiene and Eco-friendliness
Multinationals Lead Private Label Continues Its Growth
Internet Retailing Receives Support
Dampened But Steady Performance in the Future
Key Trends and Developments
Increasing Demand for Hygiene in Austrian Households
Leading Players Grow Through Innovation
Environmentally-friendly Revolution
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 11 Research Sources
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