(MENAFNEditorial)
In 2014 tissue and hygiene saw strong sales growth in Morocco. This is chiefly due to the fact that the Moroccan population is witnessing a noticeable rise in disposable income compared to previous years. Rising disposable income levels during the review period encouraged low-income consumers to buy a widening range of products such as toilet paper and napkins while an expanding middle-income group boosted sales of products such as baby wipes and cotton buds. The growing health and living...
Euromonitor International's Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/978443_tissue_and_hygiene_in_morocco.aspx?afid=101
Product coverage:Away-From-Home Tissue and Hygiene Retail Tissue and Hygiene Total Tissue and Hygiene.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
TISSUE AND HYGIENE IN MOROCCO
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Records Strong Growth in 2014
Increasing Brand Awareness Through Price Reduction in 2014
Domestic Manufacturers Dominate Sales in Tissue and Hygiene in Morocco
Modern Grocery Retailers Gain Share in Morocco
Positive Growth Over the Forecast Period
Key Trends and Developments
Increasing Number of Women in the Workforce in Morocco
Moroccan Demographics
Retailing in Morocco
Market Indicators
Table 1 Birth Rates 2009-2014
Table 2 Infant Population 2009-2014
Table 3 Female Population by Age 2009-2014
Table 4 Total Population by Age 2009-2014
Table 5 Households 2009-2014
Table 6 Forecast Infant Population 2014-2019
Table 7 Forecast Female Population by Age 2014-2019
Table 8 Forecast Total Population by Age 2014-2019
Table 9 Forecast Households 2014-2019
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 2 Brior SA: Key Facts
Summary 3 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Brior SA: Competitive Position 2014
Industries Marocaines Modernes in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 5 Industries Marocaines Modernes: Key Facts
Summary 6 Industries Marocaines Modernes: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Industries Marocaines Modernes: Competitive Position 2014
K-dis Sarl in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 8 K-Dis Sarl: Key Facts
Summary 9 K-Dis Sarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 K-Dis Sarl: Competitive Position 2014
L'Oreal Maroc in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 11 L'Oreal Maroc: Key Facts
Summary 12 L'Oreal Maroc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 L'Oreal Maroc: Competitive Position 2014
Marjane Holding SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 14 Marjane Holding SA: Key Facts
Summary 15 Marjane Holding SA: Operational Indicators
Company Background
Competitive Positioning
Summary 16 Marjane Holding SA: Competitive positioning
Production
Private Label
Summary 17 Marjane Holding SA: Private Label Portfolio
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 18 Reckitt Benckiser Morocco: Key Facts
Summary 19 Reckitt Benckiser Morocco: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Reckitt Benckiser Morocco: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/978443_tissue_and_hygiene_in_morocco.aspx?dt=t&afid=101
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