(MENAFNEditorial)
Eye care products recorded a 5% increase in value sales during 2014. While in general standard eye care is a fairly stable category in volume terms value growth is being driven by the increasing penetration of more expensive new technology products at the expense of older technology variants which are witnessing declining volume sales. Moreover many of the newer technology products are cheaper than before (but still more expensive than old-type ones) and this has helped generate value sales. Within the context of the self-medication trend there is a notable consumer trend towards OTC eye care products as consumers try to avoid costly visits to the oculist when faced with minor problems.
Competitive Landscape
Alcon Laboratories Hellas Commercial & Industrial SA continued to lead eye care in Greece during 2014 increasing its retail value share to 51%. Laboratoires Thea (which acquired the ophthalmologic department of Novartis in 2011) ranked second in eye care in 2014 with a retail value share of 15%. The star brand in Alcon Laboratories’ eye care product range is Tears Naturale which remained the leading brand in standard eye care in Greece in 2014 with a retail value share of 40%. Alcon also markets the advanced technology Systane brand which increased its share by one percentage point in 2014 to 9%.
Full Report Details at
- http://www.fastmr.com/prod/974597_eye_care_in_greece.aspx?afid=101
Industry Prospects
Overexposure to television and computer screens air conditioning and the pollutants which are prevalent in urban environments are all common features of everyday life in Greece. As a result minor eye conditions such as dryness and redness are expected to remain prevalent during the forecast period. This fact and the willingness of Greek consumers to self-medicate especially when faced with minor problems are set to provide the context for a positive forecast performance.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Greece our research will save you time and money while empowering you to make informed profitable decisions.
The Eye Care in Greece market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Eye Care in Greece?
* What are the major brands in Greece?
* How are population trends affecting eye care product sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
EYE CARE IN GREECE
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2009-2014
Table 2 Sales of Eye Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Eye Care: % Value 2010-2014
Table 4 LBN Brand Shares of Eye Care: % Value 2011-2014
Table 5 Forecast Sales of Eye Care by Category: Value 2014-2019
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019
Novartis (hellas) Aebe in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 Novartis (Hellas) Industrial & Commercial SA Key Facts
Summary 2 Novartis (Hellas) Industrial & Commercial SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Novartis (Hellas) SACI: Competitive Position 2014
Executive Summary
Market Returns To Growth
Multiple Switches Expand the Official OTC List
Established Players Maintain Their Leadership
Chemists/pharmacists Retain Control Over the Market
Anticipated Growth Due To Price Liberalisation
Key Trends and Developments
Switches Re-shape the Market
Changes in Legislation for Chemists/pharmacies
Self-medication Trend Gives A Boost To the Market
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2012-2014
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts we provide quick and easy access to the best competitive intelligence available. Our unbiased expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.