(MENAFNEditorial)
The computers and peripherals category is set to record slower retail volume growth in 2014 than 2013. A shift in consumer preference across computers and peripherals such as from desktops to laptops and netbooks to tablets impeded the overall retail volume growth of computers and peripherals in 2014. Consumers’ hectic lifestyles also increasingly saw demand shift to portable computers that are compact convenient for on-the-go usage and easy to connect to the internet.
Competitive Landscape
Thai Samsung Electronics Co Ltd recorded the strongest increase in retail volume share in computers to reach 27% in 2013 thereby consolidating its leadership in the category. The player’s renowned Samsung Galaxy Tab range in tablets was crucial in driving its leadership and strong growth in retail volume share during 2013. Strong consumer trust in the product quality coupled with the player’s regular product innovations further supported its performance.
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Industry Prospects
The computers and peripherals category is expected to record a relatively stable retail volume performance over the forecast period. A strong decline in the retail volume sales of peripherals during the forecast period will continue to adversely impact the overall category’s retail volume performance. Meanwhile the consumer shift between different computer types will limit the overall retail volume growth potential of computers.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Computers and Peripherals industry in Thailand our research will save you time and money while empowering you to make informed profitable decisions.
The Computers and Peripherals in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Computers and Peripherals in Thailand?
* What are the major brands in Thailand?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
COMPUTERS AND PERIPHERALS IN THAILAND
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2008-2013
Table 2 Sales of Computers and Peripherals by Category: Value 2008-2013
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
Table 6 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
Table 7 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
Table 8 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 9 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
Table 10 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 12 Sales of Computers by Category: Business Volume 2008-2013
Table 13 Sales of Computers by Category: Business Value MSP 2008-2013
Table 14 Sales of Computers by Category: % Business Volume Growth 2008-2013
Table 15 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
Table 16 Forecast Sales of Computers by Category: Business Volume 2013-2018
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
Table 19 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
Table 20 Sales of Tablets by Operating System: % Retail Volume 2010-2015
Executive Summary
Consumer Electronics Decline in Retail Volume During 2014
Greater Affordability of Consumer Electronics in 2014
Internet Retailing Continues To Represent A Key Threat To Traditional Channels
Consumer Electronics Is Set To Still See Positive Retail Volume Growth in the Forecast Period
Key Trends and Developments
Political Instability Slows 2014 GDP Growth
Thailand Launches Digital TV in 2014
Rising Penetration of Smartphones Attracts Mobile Operators To 4g Network
Retailing of Consumer Electronics Gains Dynamism
Market Data
Table 21 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 22 Sales of Consumer Electronics by Category: Value 2008-2013
Table 23 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 24 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 25 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 26 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 27 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 28 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 29 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 30 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
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