(MENAFNEditorial)
The direct selling channel suffers from a negative image created by pushy agents taking advantage of naive customers by selling overpriced products. Invitation-only events at restaurants free bus tours to spas or other well-known tourist destinations that include a free lunch tied with product demonstrations remain popular among rural and older customers who are considered trusting and unlikely to refuse the offers of products such as cookware or wool quilts that are cited as having only limited availability. Changes to customer protection regulations came into force during the summer of 2014 thereby placing more pressure on agents to follow clear and ethical policies. However this remains a hot issue for the direct selling channel as a whole as operators seek to eliminate this negative perception.
Competitive Landscape
Beauty and personal care direct selling is the largest channel within direct selling as its key players Avon Cosmetics Hungary Kft and Oriflame Hungary Kft are priced competitively against mainstream store-based brands and offer similar quality products while their network of agents is widespread across the country.
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Industry Prospects
Direct selling is expected to record a 3% value CAGR decline at constant 2014 prices over the forecast period. Although this rate represents an improved performance compared with the CAGR decline of 9% seen over the review period the overall outlook in terms of rebounding sales is not strongly encouraging for direct sellers. Numerous operators are experiencing falling sales and there are no significant new players expected to reinvigorate the channel.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in Hungary our research will save you time and money while empowering you to make informed profitable decisions.
The Direct Selling in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* Who are the leading retailers in Hungary?
* How important is direct selling in Hungary?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
DIRECT SELLING IN HUNGARY
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2011-2013
Channel Data
Table 2 Direct Selling by Category: Value 2009-2014
Table 3 Direct Selling by Category: % Value Growth 2009-2014
Table 4 Direct Selling Company Shares: % Value 2010-2014
Table 5 Direct Selling Brand Shares: % Value 2011-2014
Table 6 Direct Selling Forecasts by Category: Value 2014-2019
Table 7 Direct Selling Forecasts by Category: % Value Growth 2014-2019
Avon Cosmetics Hungary Kft in Retailing (hungary)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Hungary Kft: Key Facts
Summary 2 Avon Cosmetics Hungary Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Avon Cosmetics Hungary Kft: Private Label Portfolio
Competitive Positioning
Summary 4 Avon Cosmetics Hungary Kft: Competitive Position 2014
Executive Summary
Signs of Recovery After Several Gloomy Years in Retailing
Multichannel Platforms Win Over Pure Store-based Retailing
Tobacco Sales Have Significant Effect on Profits of Small Modern Grocery Retailers
Non-grocery Specialists Channel Is Under Pressure
Recession Appears To Be Over But Long-term Effect on Store-based Retailing Remains
Key Trends and Developments
Economic Outlook
A New Kind of Location Gains Relevance Due To Internet Retailing
Loyalty Bought in Short Term But Customer Value Management Emerges
Strong Retailer Brands Are Built Through Innovative Private Label Ranges
Market Indicators
Table 8 Employment in Retailing 2009-2014
Market Data
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 11 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 12 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 18 Non-Grocery Specialists: Value Sales Outlets and Selling Space 2009-2014
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 23 Retailing Company Shares: % Value 2010-2014
Table 24 Retailing Brand Shares: % Value 2011-2014
Table 25 Store-based Retailing Company Shares: % Value 2010-2014
Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 28 Non-Store Retailing Company Shares: % Value 2010-2014
Table 29 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 30 Non-Grocery Specialists Company Shares: % Value 2010-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/974998_direct_selling_in_hungary.aspx?dt=t&afid=101
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