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Reitangruppen aims to be known as Scandinavia's most value-driven company and to be Scandinavia's most profitable and fastest-growing trading company. In 2014 it focused on pursuing profitable business opportunities related to its trade. In 2014 it strengthened its focus on its existing brands further by selling shares in SpareBank 1 SMN and Travelnet Norway.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage:Non-Store Retailing Store-based Retailing.
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Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
RETAILING IN KENYA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Economic Outlook Spurs Retailing Growth in Kenya
Foreign Interest in the Country's Fast Growing Retail Industry Is Rising
Grocery Retailers Increase Their Offer of Non-grocery Items
Local and Foreign Company Partnerships Experience Challenges
Further Strong Growth Expected Over the Forecast Period
Key Trends and Developments
Economic Outlook
Minimal Government Participation in the Retail Industry
Changes in Foreign Direct Investment in Kenya
Market Indicators
Table 1 Employment in Retailing 2009-2014
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 4 Sales in Store-Based Retailing by Channel: Value 2009-2014
Table 5 Store-Based Retailing Outlets by Channel: Units 2009-2014
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2009-2014
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 8 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 9 Retailing Company Shares: % Value 2010-2014
Table 10 Retailing Brand Shares: % Value 2011-2014
Table 11 Store-based Retailing Company Shares: % Value 2010-2014
Table 12 Store-based Retailing Brand Shares: % Value 2011-2014
Table 13 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 15 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2014
Cash and Carry
Definitions
Sources
Summary 2 Research Sources
Deacons Kenya Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 3 Deacons Kenya Ltd: Key Facts
Summary 4 Deacons Kenya Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 5 Deacons Kenya Ltd: Competitive Position 2014
Naivas Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 6 Naivas Ltd: Key Facts
Summary 7 Naivas Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Naivas Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 Naivas Ltd: Competitive Position 2014
Nakumatt Holdings Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 10 Nakumatt Holdings Ltd: Key Facts
Summary 11 Nakumatt Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Nakumatt Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 13 Nakumatt Holdings Ltd: Competitive Position 2014
Tile & Carpet Centre in Retailing (kenya)
Strategic Direction
Key Facts
Summary 14 Tile & Carpet Centre: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 15 Tile & Carpet Centre: Competitive Position 2014
Tusker Mattresses Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 16 Tusker Mattresses Ltd: Key Facts
Summary 17 Tusker Mattresses Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 18 Tusker Mattresses Ltd: Private Label Portfolio
Competitive Positioning
Summary 19 Tusker Mattresses Ltd: Competitive Position 2014
Uchumi Supermarkets Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 20 Uchumi Supermarkets Ltd: Key Facts
Summary 21 Uchumi Supermarkets Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 22 Uchumi Supermarkets Ltd: Private Label Portfolio
Competitive Positioning
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/975042_retailing_in_kenya.aspx?dt=t&afid=101
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