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Brands have become a more important factor when consumers choose jewellery. Consumers would rather spend the same money for a smaller diamond with a brand name. Therefore the market saw positive growth for most of the international brands which made the competitive environment more centralised.
Competitive Landscape
LVMH Watch & Jewelry Taiwan Ltd led the jewellery industry in the Taiwanese market reaching NT$3 billion sales total. The merger of the Bvlgari brand boosted sales starting from 2011 and strengthened its position in the jewellery industry.
Industry Prospects
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Customised and specialised will still be the trends for jewellery in the forecast period. Brands such as Pandora and Browsway give customers a stage to design their own accessories. Individual brands also offer services to help consumers make their designs into real accessories.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jewellery industry in Taiwan our research will save you time and money while empowering you to make informed profitable decisions.
The Jewellery in Taiwan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* How do sales of costume jewellery compare to real jewellery in Taiwan?
* What type of jewellery is most popular: rings wristwear neckwear or earrings?
* What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
JEWELLERY IN TAIWAN
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jewellery by Category: Volume 2009-2014
Table 2 Sales of Jewellery by Category: Value 2009-2014
Table 3 Sales of Jewellery by Category: % Volume Growth 2009-2014
Table 4 Sales of Jewellery by Category: % Value Growth 2009-2014
Table 5 Sales of Costume Jewellery by Type: % Value Breakdown 2009-2014
Table 6 Sales of Real Jewellery by Type: % Value Breakdown 2009-2014
Table 7 NBO Company Shares of Jewellery: % Value 2009-2013
Table 8 LBN Brand Shares of Jewellery: % Value 2010-2013
Table 9 Distribution of Jewellery by Format: % Value 2009-2014
Table 10 Forecast Sales of Jewellery by Category: Volume 2014-2019
Table 11 Forecast Sales of Jewellery by Category: Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Jewellery by Category: % Value Growth 2014-2019
Goldenlife Gold Jewelry Co Ltd in Personal Accessories (taiwan)
Strategic Direction
Key Facts
Summary 1 Goldenlife Gold Jewellery: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Goldenlife Gold Jewellery: Competitive Position 2013
Executive Summary
Positive and Faster Growth in Personal Accessories
Bags and Luggage Possesses Fastest Growth Rate Amongst Personal Accessories
International Brands Lead Personal Accessories
Online Retailing's Impact Is Only on Low To Mid-priced Products
Slow But Stable Growth Expected Over the Forecast Period
Key Trends and Developments
Competition Amongst Overlying Brands in Personal Accessories
Customised and Multiple Trends Are Adored by Consumers
Specialist Retailers Are the Main Channel for Personal Accessories
Increasing Tourism From China Boosts the Sales
Market Data
Table 14 Sales of Personal Accessories by Category: Volume 2009-2014
Table 15 Sales of Personal Accessories by Category: Value 2009-2014
Table 16 Sales of Personal Accessories by Category: % Volume Growth 2009-2014
Table 17 Sales of Personal Accessories by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Personal Accessories: % Value 2009-2013
Table 19 LBN Brand Shares of Personal Accessories: % Value 2010-2013
Table 20 Distribution of Personal Accessories by Format: % Value 2009-2014
Table 21 Forecast Sales of Personal Accessories by Category: Volume 2014-2019
Table 22 Forecast Sales of Personal Accessories by Category: Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 24 Forecast Sales of Personal Accessories by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 3 Research Sources
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