(MENAFNEditorial)
Irons increased by 5% in volume and by 8% in value terms in 2014. The irons category in Russia is saturated with a 98% penetration rate in 2014 and growth is driven mainly by a comparatively short replacement cycle of six years. In addition manufacturers put a lot of effort into differentiating and constantly releasing new more technologically advanced models that catch consumers’ eyes.
Competitive Landscape
SEB Vostok leads in irons accounting for a 19% volume share in 2014. The company has a long history in the country and is distinguished by strong brand awareness. Three of its leading brands – Tefal Rowenta and Moulinex – are widely recognised by Russian consumers and accounted for 11% 7% and 1% of volume sales respectively in 2014.
Industry Prospects
Over the forecast period irons is anticipated to grow by CAGRs of 4% in volume and 3% in constant value terms which is significantly slower compared to the review period. Due to the high level of penetration future sales of irons will continue to be mainly driven by replacement purchases.
Full Report Details at
- http://www.fastmr.com/prod/974505_irons_in_russia.aspx?afid=101
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Irons industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Irons industry in Russia our research will save you time and money while empowering you to make informed profitable decisions.
The Irons in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Irons in Russia?
* What are the major brands in Russia?
* What is the most common cooking appliances in Russia?
* Has there been a shift to higher unit price built-in products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
IRONS IN RUSSIA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2009-2014
Table 2 Sales of Irons: Value 2009-2014
Table 3 Sales of Irons: % Volume Growth 2009-2014
Table 4 Sales of Irons: % Value Growth 2009-2014
Table 5 Sales of Irons by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Irons: % Volume 2010-2014
Table 7 LBN Brand Shares of Irons: % Volume 2011-2014
Table 8 Forecast Sales of Irons: Volume 2014-2019
Table 9 Forecast Sales of Irons: Value 2014-2019
Table 10 Forecast Sales of Irons: % Volume Growth 2014-2019
Table 11 Forecast Sales of Irons: % Value Growth 2014-2019
Golder Electronics in Consumer Appliances (russia)
Strategic Direction
Key Facts
Summary 1 Golder Electronics: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Golder Electronics: Competitive Position 2014
Executive Summary
the Market Saw Growth in 2014 But Is Slowing
Technology and Design Are Becoming Primary Competitive Advantages
Multinationals Are Strongly Leading the Russian Market for Consumer Appliances
Internet Retailing Continues Development
Russia Is To Remain One of the Main Markets of Consumer Appliances in Europe
Key Trends and Developments
Government Initiatives Promote Energy Saving
Retail Landscape Is Stable
Technologies and Design Are Coming To the Forefront of Competition
Economic Slowdown Retains Market Growth
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/974505_irons_in_russia.aspx?dt=t&afid=101
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