(MENAFNEditorial)
Rice cookers maintained healthy volume growth of 8% and reached 48 million units in 2014 benefited from the popularity of induction heating rice cookers. Compared to traditional rice cookers induction heating rice cookers heat the rice more adequately and equally thanks to heat conduction throughout the entire inner tub. Moreover induction heating rice cookers also provide better time control functions such as ultra-long heat preservation period catering to fast-paced modern lifestyles. According to trade sources consumers are willing to pay extra for induction heating rice cookers which are usually priced above CNY400 per unit to enjoy greater convenience and more tasty rice offerings.
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Competitive Landscape
With a volume share of 25% in 2014 Midea Group Co Ltd enjoyed comfortable leadership in small cooking appliances. This was mainly due to its strong R&D capabilities and channel coverage. On the one hand Midea was a proactive player in promoting innovative products. For example Midea extended the price range of its induction heating rice cookers with more expensive product offerings in 2014 ranging from CNY500-3999 per unit in order to attract a larger base of consumers. On the other hand Midea also took advantage of its in-depth distribution network. For example Midea led in electric grills thanks to its strong presence on township markets in the vast area of northern China according to trade sources.
Industry Prospects
Small cooking appliances is projected a stable volume CAGR of 4% over the forecast period bolstered primarily by product upgrading of rice cookers and slow cookers which are most closely associated with staple foods. According to trade sources consumers are inclined to care more about the quality of staple foods such as rice and soup in addition to the pursuit of a diversified diet. As a result a stronger nutrition preservation function will continue to be a crucial point of new product development over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in China our research will save you time and money while empowering you to make informed profitable decisions.
The Small Cooking Appliances in China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Small Cooking Appliances in China?
* What are the major brands in China?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in China?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
SMALL COOKING APPLIANCES IN CHINA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2009-2014
Table 2 Sales of Small Cooking Appliances by Category: Value 2009-2014
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Small Cooking Appliances: % Volume 2010-2014
Table 6 LBN Brand Shares of Small Cooking Appliances: % Volume 2011-2014
Table 7 Forecast Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 8 Forecast Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 9 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Joyoung Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
Summary 1 Joyoung Co Ltd: Key Facts
Summary 2 Joyoung Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Joyoung Co Ltd: Production Statistics 2014
Competitive Positioning
Summary 4 Joyoung Co Ltd: Competitive Position 2014
Zhejiang Supor Cookware Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
Summary 5 Zhejiang Supor Cookware Co Ltd: Key Facts
Summary 6 Zhejiang Supor Cookware Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Zhejiang Supor Cookware Co Ltd: Competitive Position 2014
Executive Summary
Sales Growth Decelerates in 2014
Product Upgrades Become Main Market Driver
Domestic Players Further Consolidate Market Share
Electronics and Appliance Specialists Continue To Dominate As Internet Retailing Booms
Forecast Period Expected To Show Recovery Trend
Key Trends and Developments
End of Green Household Appliances Subsidy Slows Sales
Product Upgrades Underpin Sales Growth
Emergence of O2o Business Model Changes Retailing Landscape
Intelligent Consumer Appliances Receive Increasing Attention
Market Indicators
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/974519_small_cooking_appliances_in_china.aspx?dt=t&afid=101
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