(MENAFNEditorial)
Juice is one of the categories that has seen a new tax affecting its prices. President Enrique Peña released this new tax called IEPS Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) to levy almost all sugar-sweetened beverages with an additional MXN1 per litre. The main objective of the tax is to discourage the consumption of sweetened beverages in order to combat the increasing rate of obesity and diabetes II among the population especially after becoming the leading country in terms of the number of obese or overweight citizens in 2013.
Competitive Landscape
The competitive environment is led by three major companies which held a combined volume share of 70% in 2014. Jugos del Valle SA de CV is the leader with a 25% volume share closely followed by Grupo Jumex SA de CV with 23%. In third position is Grupo Industria Lala SA de CV which accounts for 22% of volume sales. Jugos del Valle is a subsidiary of Coca-Cola de México which benefits it by taking part in its negotiations in both the off-trade and on-trade channel and both Jumex and Jugos Del Valle benefit from having a presence in the country for several decades.
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Industry Prospects
Juice is expected to grow by a 4% volume CAGR and 5% value CAGR at constant 2014 prices over the forecast period to reach MXN76 billion and 5 billion litres in 2019. 100% juice is expected to record the strongest growth over the forecast period due to consumers’ preference of a healthier lifestyle and the fact that it was not impacted by the new IEPS tax. However 100% juice is more expensive than other juices and therefore remains out of reach of many mid- and lower-income Mexicans.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruit/Vegetable Juice industry in Mexico our research will save you time and money while empowering you to make informed profitable decisions.
The Fruit/Vegetable Juice in Mexico market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fruit/Vegetable Juice in Mexico?
* What are the major brands in Mexico?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Mexico?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
JUICE IN MEXICO
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 6 Leading Flavours for Off-trade Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2009-2014
Table 7 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 8 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 9 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 10 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 11 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 12 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 13 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 14 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 15 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 16 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 17 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 18 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Executive Summary
Implementation of A New Tax Affects Most Products
Highlighting Natural Ingredients And/or Changes in Formulas Is the Most Used Strategy
Coca-Cola Dominates the Competitive Environment
Innovation Focuses on Health
Strong New Products Expected Over the Forecast Period
Key Trends and Developments
New Ieps Tax Levying Sugary Beverages Shapes Soft Drinks
Greater Consumer Health Concern Ensures Beneficial Ingredients Seen on Packaging
Fight Against Childhood Obesity Reaches Advertising
Niche Consumers Remain A Target for Soft Drinks Competitors
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/975089_juice_in_mexico.aspx?dt=t&afid=101
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