(MENAFNEditorial)
The consumption of energy drinks remained marginal during 2014 as this type of product remains alien for many consumer groups. Male adults aged 15 to 30 with higher than average disposable incomes remained the main target during 2014. The low base resulted in relatively high growth in line with the higher volume of imports and better availability during 2014.
Euromonitor International's Energy Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
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Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Energy Drinks market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
ENERGY DRINKS IN GERMANY
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Executive Summary
Performance of Soft Drinks Dragged Down by Ageing Population
Discounters Continue To Dominate Retail Sales of Soft Drinks
Manufacturers Refrain From Major Product Launches in 2014
Product Variety Set To Grow Amidst Further Decline in Volume Sales
Key Trends and Developments
Era of Enduring Volume Sales Growth in Soft Drinks Comes To An End
Premiumisation Becomes the Main Instrument in Manufacturers' Strategies
Latin American Stimulants Become Popular for Use With Soft Drinks
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/973266_energy_drinks_in_iran.aspx?dt=t&afid=101
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