(MENAFNEditorial)
Body shavers posted healthy volume growth of 7% from an already large base in 2014 bolstered by trading up by consumers and manufacturers’ efforts to promote low-priced variants. Men’s shavers continued to dominate body shavers in China with a volume share of 85% in 2014 while women’s shavers and depilators remained quite insignificant constrained by limited consumer knowledge. Key brands such as Flyco and Povos focused on low-priced products ranging from CNY39-100 per unit targeting consumers who previously shaved manually. To accelerate the shift by such consumers Flyco and Povos launched TV advertising to heighten brand awareness. Furthermore Flyco also invested heavily to show a stronger presence in modern channels such as supermarkets/hypermarkets where targeted consumers are likely to shop.
Competitive Landscape
Philips China Co Ltd enjoyed a comfortable lead in personal care appliances in 2014 with a volume share of 21%. Philips managed to maintain its leading position in body shavers and hair care appliances with 37% and 34% volume shares respectively in 2014. The company concentrated on investing in the mid and high segments of body shavers. In 2014 Philips launched the premium 9000 Series of men’s shavers priced above CNY3700 per unit to further consolidate its high-end brand image. The new men’s shavers feature a V-shape blade and flexible floating heads which better fit facial curves to offer an advanced shaving experience. Moreover Philips also launched 999 “golden” shavers priced at CNY16888 per unit globally along with heavy advertising in 2014 to celebrate its 75th anniversary as well as raise brand awareness.
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Industry Prospects
Personal care appliances is predicted a healthy volume CAGR of 13% over the forecast period to reach 157 million units in 2019. The pursuit of beauty and health among Chinese consumers will contribute strong momentum to sustain growth of personal care appliances. Product upgrading and product penetration are predicted to increase simultaneously over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in China our research will save you time and money while empowering you to make informed profitable decisions.
The Personal Care Appliances in China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Personal Care Appliances in China?
* What are the major brands in China?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
PERSONAL CARE APPLIANCES IN CHINA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2009-2014
Table 2 Sales of Personal Care Appliances by Category: Value 2009-2014
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Body Shavers by Format: % Volume 2009-2014
Table 6 Sales of Body Shavers by Power Source: % Volume 2010-2014
Table 7 Sales of Hair Care Appliances by Format: % Volume 2009-2014
Table 8 NBO Company Shares of Personal Care Appliances 2010-2014
Table 9 LBN Brand Shares of Personal Care Appliances 2011-2014
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Executive Summary
Sales Growth Decelerates in 2014
Product Upgrades Become Main Market Driver
Domestic Players Further Consolidate Market Share
Electronics and Appliance Specialists Continue To Dominate As Internet Retailing Booms
Forecast Period Expected To Show Recovery Trend
Key Trends and Developments
End of Green Household Appliances Subsidy Slows Sales
Product Upgrades Underpin Sales Growth
Emergence of O2o Business Model Changes Retailing Landscape
Intelligent Consumer Appliances Receive Increasing Attention
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/974513_personal_care_appliances_in_china.aspx?dt=t&afid=101
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