(MENAFNEditorial)
The economic crisis prompted Spaniards to reduce their expenditure on mouth hygiene and to opt for lower-priced products. Also sales through grocery retailers increased driving a slowdown in growth in unit prices. With the improvement of economic conditions these trends saw a reduced impact in 2014 and helped adult mouth care to see a slower decline in both volume and current value terms.
Competitive Landscape
The success of Oraldine ensured the leadership of adult mouth care for McNeil Iberica (Spanish subsidiary of Johnson & Johnson) which held a 66% share of sales in value terms. Laboratorios Viñas followed with a 15% share (distributor of the popular brands Dentispray and Oralsone) and was some distance ahead of the third player Pelayo with a 3% share.
Industry Prospects
Between 2014 and 2019 adult mouth care is expected to marginally increase to reach value sales of €31 million at the end of the forecast period. This slightly better performance compared to the review period will mostly be driven by consumers going back to branded products due to the improvement of economic conditions and higher disposable incomes among the Spanish population.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Adult Mouth Care industry in Spain our research will save you time and money while empowering you to make informed profitable decisions.
The Adult Mouth Care in Spain market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Adult Mouth Care in Spain?
* What are the major brands in Spain?
* What is the market size of Adult Mouth Care in Spain?
* What are the major brands in Spain?
* Is dental care valued in Spain?
* Do consumers prefer homemade adult mouth care solutions?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
ADULT MOUTH CARE IN SPAIN
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2009-2014
Table 2 Sales of Adult Mouth Care: % Value Growth 2009-2014
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2010-2014
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2011-2014
Table 5 Forecast Sales of Adult Mouth Care: Value 2014-2019
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2014-2019
Mcneil Iberica Slu in Consumer Health (spain)
Strategic Direction
Key Facts
Summary 1 McNeil Iberica SLU: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 McNeill Iberica SLU: Competitive Position 2014
Executive Summary
Another Positive Year for Consumer Health in Spain
Spaniards Become More Confident in Terms of Self-medication
Fragmentation Dominates the Competitive Landscape
Online Sales Approved for OTC Products in Spain
Positive Prospects for Further Growth
Key Trends and Developments
Generic References Grow Rapidly As A Result of Legislative Changes
Internet Retailing To Reshape Distribution in the Consumer Health Market
Spain Continues To Reform Its Public Health System
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC: Switches 2012-2014
Definitions
Sources
Summary 4 Research Sources
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