(MENAFNEditorial)
A significant proportion of cough cold and allergy (hay fever) remedies are still available only with a prescription. Nevertheless Turkish consumers can purchase these Rx products without a prescription due to the weak controls in place. Additionally the existing framework for the reimbursement policy for pharmaceuticals including fixed costs for every prescription and extra fees if the number of prescribed products in a single prescription exceeds three forces purchases of cough cold and allergy (hay fever) Rx products under-the-counter.
Competitive Landscape
Abdi Ibrahim Ilac San ve Tic AS continues to lead cough cold and allergy (hay fever) remedies with a value share of 25% in 2014. The main impetus behind the company’s performance is its strong position within nasal decongestant sprays cough remedies combination products- cough cold and allergy (hay fever) remedies. The company enjoys strong brand recognition and consumer trust due to its established position within cough cold and allergy (hay fever) remedies.
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Industry Prospects
Over the forecast period cough cold and allergy (hay fever) remedies is expected to register a value CAGR of 1% at constant 2014 prices. The main impetus behind growth will be the expected new OTC regulation that will be enacted in 2015-2016. With this new regulation it is expected that there will be an increasing number of switches from Rx products to OTC products which will sustain growth over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cough Cold and Allergy (Hay Fever) Remedies industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough Cold and Allergy (Hay Fever) Remedies industry in Turkey our research will save you time and money while empowering you to make informed profitable decisions.
The Cough Cold and Allergy (Hay Fever) Remedies in Turkey market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cough Cold and Allergy (Hay Fever) Remedies in Turkey?
* What are the major brands in Turkey?
* What is the impact of influenza vaccinations on the sales of cough and cold products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
COUGH COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
Table 2 Sales of Cough Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
Table 3 Sales of Paediatric Cough Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
Table 4 Sales of Paediatric Cough Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
Table 5 Sales of Decongestants by Category: Value 2009-2014
Table 6 Sales of Decongestants by Category: % Value Growth 2009-2014
Table 7 NBO Company Shares of Cough Cold and Allergy (Hay Fever) Remedies: % Value 2010-2014
Table 8 LBN Brand Shares of Cough Cold and Allergy (Hay Fever) Remedies: % Value 2011-2014
Table 9 Forecast Sales of Cough Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 10 Forecast Sales of Cough Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Bayer De Mexico SA De Cv in Consumer Health (mexico)
Strategic Direction
Key Facts
Summary 1 Bayer de Mexico: Key Facts
Summary 2 Bayer de Mexico: Operational Indicators
Company Background
Production
Summary 3 Bayer de Mexico SA de CV: Production Statistics 2014
Competitive Positioning
Summary 4 Bayer de Mexico SA de CV: Competitive Position 2014
Genomma Lab Internacional Sab De Cv in Consumer Health (mexico)
Strategic Direction
Key Facts
Summary 5 Genomma Lab Internacional SAB de CV: Key Facts
Summary 6 Genomma Lab Internacional SAB de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Genomma Lab Internacional SAB de CV: Competitive Position 2014
Novartis Farmaceutica SA De Cv in Consumer Health (mexico)
Strategic Direction
Key Facts
Summary 8 Novartis Farmaceutica SA de CV: Key Facts
Summary 9 Novartis Farmaceutica SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Novartis Farmaceutica SA de CV: Competitive Position 2014
Executive Summary
Consumer Health Remains Stable
Private Label and Generics Are Positioned Strongly
Domestic Manufacturers Demonstrate Positive Performances
the Distribution of Consumer Health Products Sees Important Changes
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Major Changes in the Distribution and Logistics of Consumer Health Products
Chained Pharmacies Has A New Player
Safe Collection of Expired Medicines
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/972512_cough_cold_and_allergy_hay_fever_remedies_in.aspx?dt=t&afid=101
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