(MENAFN- Arab Times) KUWAIT CITY March 9: The region's most loyal AMG customers have returned from Abu Dhabi after being treated to an exhilarating on-track experience at the 2015 AMG Performance Tour. A.R Albisher & Z. Alkazemi Company the Authorized General distributor of Mercedes-Benz in Kuwait flew 35 of its highly valued clientele to the UAE for the exclusive chance to drive the full AMG portfolio of cars on the world class Formula 1 Grand Prix track. The group also included 5 customers from Boubyan Bank Platinum-banking.
With the most impressive line-up of Mercedes-AMG vehicles to date the 2015 AMG Performance Tour generated as much adrenalin for drivers as the 15300 horsepower unleashed around the Yas Marina Formula 1 Circuit in Abu Dhabi. In addition to the fleet of high performance Mercedes-AMG cars in this year's exhilarating AMG Performance Tour the debut of the much anticipated Mercedes-AMG GT S and brand new C 63 AMG models took place facing each other as dynamic powerful and poised as the heavyweight fighting machines they are. Taking place at the iconic Yas Marina Circuit where last year the Mercedes AMG Petronas team won the F1 championship the participants experienced the unrivalled thrill of testing the 'Driving Performance' of Mercedes-AMG vehicles in an environment that showcased the power speed and agility of these exceptional machines. With unprecedented access to the world-class Formula 1 Grand Prix track this year's AMG Performance Tour included an impressive line-up of models: A 45 AMG 4MATIC CLA 45 AMG 4MATIC C 63 AMG Coupe C 63 S CLS 63 AMG 4MATIC E 63 AMG 4MATIC SL 63 AMG S 63 AMG 4MATIC S 63 AMG 4MATIC Coupe ML 63 AMG GL 63 AMG G 63 AMG and the new Mercedes-AMG GT S. Michael Ruehle CEO Abdul Rahman Albisher & Zaid Alkazemi Company: 'Speeding around one of the most highly rated F1 tracks and experiencing the power of an AMG at every turn is something that many car fanatics dream of. Participating in the AMG Performance Tour was the perfect opportunity for us to demonstrate our appreciation to some of our most loyal AMG customers in a memorable way. We have no doubt that they had an incredible time and have left with even more of an appreciation of the engineering masterpieces that are the Mercedes-AMG family.' An annual event that is an unquestioned highlight on the calendars of AMG enthusiasts across the region the 2015 AMG Performance Tour was attended by customers and media and comprised a series of on-track events that allowed the participants to fully experience the 'Driving Performance' of AMG vehicles. To celebrate the racing heritage of Mercedes-AMG vehicles the AMG Performance Tour 2015 included an exclusive Middle East launch of two new cars the Mercedes-AMG GT S and the new C 63 AMG. Powered by AMG 4.0-litre V8 biturbo engines both contenders combined racetrack driving dynamics with superb everyday practicality and efficiency. In the left corner the new C 63 AMG with its outstanding longitudinal and lateral dynamics exemplified a powerful high-performance athlete with pure fascination and ultimate agility. In the right corner the highly anticipated Mercedes-AMG GT S embodied the authenticity of a Mercedes-AMG sportcar contender with its first-class racetrack performance and daring muscular looks. The power of both machines was unleashed and tested on track of Yas Marina Circuit shortly after the special launch. 'The introduction of the all new Mercedes-AMG GT S and C 63 AMG at the event was an added bonus for our customers considering the anticipation for the high performance high-luxury automobiles across the Middle East. Mercedes enthusiasts have much to enjoy and look forward to as the portfolio continues to grow' added Ruehle. The AMG brand enjoys more than 45 years of heritage in the world of motorsport and was originally established by former Mercedes-Benz engineers Aufrecht and Melcher who had an overwhelming passion for speed. Today the high-performance AMG vehicles represent the ultimate definition of speed and power with a global presence in the international motorsport arena including the current position as the Formula One World Championship winner (the Mercedes-AMG Petronas Formula 1 team) for 2014. The popularity of Mercedes-AMG vehicles in the region is also reflected in the company's global sales results with the Middle East one of the biggest markets for AMG cars worldwide. One in ten Mercedes-Benz cars sold in the region is an AMG model. Middle East results for 2014 recorded an increase in sales of 25 percent for AMG models. The extensive Mercedes-AMG portfolio continues to grow with the latest innovations and technologies developed by the engineering team in Affalterbach and more exciting launches scheduled for the second quarter of 2015.
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