(MENAFNEditorial)
NRT smoking cessation aids in Japan increased by 3% in current retail value terms to reach ¥10 billion in 2014. According to the Euromonitor’s countries and consumers’ data there were about 24.3 million smokers in Japan in 2014 equivalent to 19% of the population. The smoking population in Japan continued to fall in 2014 and has been falling due to the growing number of health-orientated consumers and tax increases on all tobacco products. In addition more smoking bans came into effect in public spaces such as train stations restaurants shopping centres workplaces and on the street. Even though smoking areas are usually available smokers sometimes need to walk around for a while to find a smoking area. Such adverse social conditions and public sentiment against smokers also motivated consumers to quit or reduce smoking which contributed to the expansion of NRT smoking cessation aids in 2014. The tax hike in April 2014 did not significantly affect sales because the tax rate on tobacco products was already high and the mere 3% increase did not discourage most consumers from purchasing tobacco products.
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Competitive Landscape
Only three players continued to dominate NRT smoking cessation aids in 2014. Nicorette by Johnson & Johnson KK remained the top brand in 2014 with retail value share of 81%. Nicorette used to offer both NRT gum and patches although the former accounted for the majority of sales. With the constant popularity of Nicorette NRT gum the company decided to focus all resources on its NRT gum and stopped the production of Nicorette NRT patches in June 2012. At the end of the review period Nicorette NRT gum offered five flavours and textures. The brand established its leading position from its launch in 2001. As Nicorette was the first OTC brand launched it is widely recognised and trusted amongst consumers.
Industry Prospects
Internet retailing tax hikes on NRT smoking cessation aids is expected to register a value CAGR of 1% at constant 2014 prices over the forecast period. Given the expansion of smoking bans in public places and shrinking smoking areas demand for smoking cessation aids is expected to remain. NRT gum will continue to drive sales while NRT patches is estimated to fall further. However growth is estimated to be modest due to the consumers’ preference for smoking cessation programmes in outpatient clinics over OTC NRT smoking cessation aids. In addition the growing number of smokers is switching from cigarettes to cigarillos and RYO tobacco which are considered as alternatives to regular cigarettes. These consumers are unlikely to quit or reduce smoking and do not need smoking cessation aids.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the NRT Smoking Cessation Aids industry in Japan our research will save you time and money while empowering you to make informed profitable decisions.
The NRT Smoking Cessation Aids in Japan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Production imports by origin exports by destination
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of NRT Smoking Cessation Aids in Japan?
* What are the major brands in Japan?
* How have tobacco bans affected the sales of NRT Smoking Cessation Aids?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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Partial Table of Contents:
NRT SMOKING CESSATION AIDS IN JAPAN
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Category Indicators
Table 1 Number of Smokers by Gender 2009-2014
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Executive Summary
Modest Positive Growth in 2014
Japanese Government Continues To Take Initiative Toward Self-medication
Competition Intensifies With New Product Launches
OTC Internet Retailing Officially Legalised
Consumer Health Expected To Register Flat Growth
Key Trends and Developments
OTC Internet Retailing Officially Legalised
Drugstores and Chemists Being Transformed To the Self-medication Platform
New Product Launches With Specific Positioning Revitalise the Market
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 10 Life Expectancy at Birth 2009-2014
Market Data
Table 11 Sales of Consumer Health by Category: Value 2009-2014
Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Full Table of Contents is available at:
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