(MENAFNEditorial)
Wound care was influenced by two distinctive factors in 2014. Firstly the further increase in the older population in Austria which is considered the key consumer group of wound care products. According to Euromonitor International the number of citizens aged 65+ is predicted to increase by 2% in 2014 compared with 2013. Older people mainly buy wound care products such as adhesive bandages and gauze.
Competitive Landscape
Lohmann & Rauscher remained the leader in wound care in Austria in 2014 generating a value share of 23%. The company generates good sales thanks to the performance of its brands Curafix Curapor Curaplast Gazin and Suprasorb. Aside from being recognised as a well-established domestic company in Austria Lohmann & Rauscher is also regarded as a highly innovative company with great expertise in creating high-quality wound care products.
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Industry Prospects
Over the forecast period wound care in Austria is predicted to continue to be influenced by the same factors observed in 2014. On the one hand wound care products are expected to be increasingly seen as products which should be stocked at home in case of emergency. On the other hand the further increase in the older population which is seen as the key consumer group for wound care (especially for products such as adhesive bandages and gauze) is also predicted to influence the future development of the category. According to Euromonitor International the population aged 65+ is anticipated to increase by 8% over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wound Treatments industry in Austria our research will save you time and money while empowering you to make informed profitable decisions.
The Wound Treatments in Austria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wound Treatments in Austria?
* What are the major brands in Austria?
* What novel technologies are being used in sticking plasters/adhesive bandages?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
WN PHARMACEUTICALS LTD IN CONSUMER HEALTH (CANADA)
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 WN Pharmaceuticals Ltd : Key Facts
Company Background
Production
Competitive Positioning
Summary 2 WN Pharmaceuticals Ltd: Competitive Position 2014
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