(MENAFNEditorial)
The extension of the Vive Digital program to encompass 2014-2018 demonstrates the government's continued commitment to improving the ICT sector. Government spending will therefore be a key driver of the IT sector in Colombia over our forecast period from improvements in internet infrastructure c onstruction of Vive Digital Kiosks making Wi-Fi available in every municipality as well as the distribution of tablets computers and other connected devices. President Juan Manuel Santos has promised to prioritise social spending since his election victory especially education so we expect to see similar levels of spending on the IT sector to support this. For consumers i mproving labour market dynamics and expanding consumer credit growth will continue to buoy household spending with a positive impact for the hardware market . The Colombian IT market is therefore one of our favourites in the region.
Headline Expenditure Projections
Full Report Details at
- http://www.fastmr.com/prod/965766_colombia_information_technology_report_q2_2015.aspx?afid=101
* Computer Hardware Sales: COP3.3trn in 2014 rising to COP4.6trn by 2018. Tablet sales momentum is strong and Windows OS licensing fee cuts should boost notebook volumes from 2014.
* Software Sales: COP1.1trn in 2014 to COP1.7trn by 2018. Government incentives for local software will boost the sector and we expect the greatest demand from end-users to remain in basic solutions such as enterprise risk management and supply chain management systems.
* IT Services Sales: COP2.4trn in 2014 to COP3.8trn in 2018. The cloud computing opportunity is attracting major investment while adoption of services by government should broaden knowledge of the benefits and boost growth.
Key Trends And Developments
The retail hardware market in Colombia is expected to fare well over the medium term as the growing middle class acquire devices - and strong income growth among the richest in society will drive demand for premium devices. However due to relatively low incomes and high inequality it will be government...
The Colombia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors memory chips integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing customs and intellectual property protection) and competitive landscapes comparing IT companies by products sales market share investments projects and expansion strategies.
BMI's Colombia Information Technology Report provides industry professionals and strategists corporate analysts IT associations government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Colombia.
Key Benefits
* Benchmark BMI's independent IT Industry forecasts for Colombia to test other views - a key input for successful budgetary and strategic business planning in the Colombian IT market.
* Target business opportunities and risks in Colombia's IT sector through our reviews of latest industry trends regulatory changes and major deals projects and investments in Colombia.
* Assess the activities strategy and market position of your competitors partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverag
BMI Industry View
Summary of BMI’s key industry forecasts views and trend analysis covering IT regulatory changes major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths Weaknesses Opportunities and Threats within the IT sector and within the broader telecommunications political economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators supported by explicit assumptions plus analysis of key downside risks to the main forecast including:
* IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware software and services industry (USDmn); PC peripherals and software imports and exports (USDmn); PC peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
* Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index
BMI’s Risk Reward Indices provide technology manufacturers service providers and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry economic and demographic data points to provide indices of highest to lowest appeal to investors with each position explained.
Country Market Overview
Structure size and value of the industry sectors including hardware software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI MacroeconomicForecast
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth inflation fiscal balance trade balance current account and external debt.
Competitive Landscape
Full analysis of the competitive landscape within the hardware software and services sectors.
Company Profiles*
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles enabling a full evaluation of recent company performance and future growth prospects.
Regional Overview
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