(MENAFNEditorial)
Consumers in Malaysia favour costume jewellery over real jewellery in volume terms since they are pampered by the large range of costume jewellery brands in Malaysia. Various international players specialising in costume jewellery continue to penetrate Malaysia eyeing the potential demand identified in the country. Consumers also tend to avoid real jewellery during their daily routine since they might become the next target of a snatch theft.
Competitive Landscape
Poh Kong Holdings led jewellery in 2013 with a 13% value share extending its leading position from 2012. Poh Kong leads jewellery in Malaysia due to its diverse brand portfolio. The company manufactures various private label brands such as Tranz Happy Love Anggun and The Art of Auspicious Jewellery. In addition to manufacturing its in-house brands Poh Kong also distributes world-renowned international jewellery brands such as Schoeffel luxury pearls from Germany and two Italian brands – Luca Carati and Moraglione 1922. Aside from all these brands represented by Poh Kong Holdings the company also markets Disney Jewellery which is adored by adults and children as well as Hemera diamonds.
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Industry Prospects
The crime rate in Malaysia will continue to affect the performance of jewellery in Malaysia. The government in Malaysia will have to step in to ensure stricter punishments for those who commit crimes such as snatch theft. However with the fluctuating gold prices many consumers still see real jewellery as an investment in the long term.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jewellery industry in Malaysia our research will save you time and money while empowering you to make informed profitable decisions.
The Jewellery in Malaysia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* How do sales of costume jewellery compare to real jewellery in Malaysia?
* What type of jewellery is most popular: rings wristwear neckwear or earrings?
* What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
JEWELLERY IN MALAYSIA
Euromonitor International
February 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jewellery by Category: Volume 2009-2014
Table 2 Sales of Jewellery by Category: Value 2009-2014
Table 3 Sales of Jewellery by Category: % Volume Growth 2009-2014
Table 4 Sales of Jewellery by Category: % Value Growth 2009-2014
Table 5 Sales of Costume Jewellery by Type: % Value Breakdown 2009-2014
Table 6 Sales of Real Jewellery by Type: % Value Breakdown 2009-2014
Table 7 NBO Company Shares of Jewellery: % Value 2009-2013
Table 8 LBN Brand Shares of Jewellery: % Value 2010-2013
Table 9 Distribution of Jewellery by Format: % Value 2009-2014
Table 10 Forecast Sales of Jewellery by Category: Volume 2014-2019
Table 11 Forecast Sales of Jewellery by Category: Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Jewellery by Category: % Value Growth 2014-2019
Poh Kong Holdings Bhd in Personal Accessories (malaysia)
Strategic Direction
Key Facts
Summary 1 Poh Kong Holdings Bhd: Key Facts
Summary 2 Poh Kong Holdings Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Poh Kong Holdings Bhd: Competitive Position 2013
Executive Summary
Stronger Economic Growth Boosts Demand for Personal Accessories
Luxury Brands Dominate Personal Accessories in Malaysia During 2014
Highly Fragmented Environment Leads To Strong Competition
Non-grocery Retailers Continues To Dominate Distribution in 2014
Positive Growth in Personal Accessories Within Malaysia
Key Trends and Developments
Competition Amongst Overlying Brands in Personal Accessories
New Product Trends and Collections
Specialist Retail Channels
Stronger Economic Growth Boosts Demand for Personal Accessories
Market Data
Table 14 Sales of Personal Accessories by Category: Volume 2009-2014
Table 15 Sales of Personal Accessories by Category: Value 2009-2014
Table 16 Sales of Personal Accessories by Category: % Volume Growth 2009-2014
Table 17 Sales of Personal Accessories by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Personal Accessories: % Value 2009-2013
Table 19 LBN Brand Shares of Personal Accessories: % Value 2010-2013
Table 20 Distribution of Personal Accessories by Format: % Value 2009-2014
Table 21 Forecast Sales of Personal Accessories by Category: Volume 2014-2019
Table 22 Forecast Sales of Personal Accessories by Category: Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 24 Forecast Sales of Personal Accessories by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources
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