(MENAFNEditorial)
Large cooking appliances are highly influenced by the new housing completions. In Japan before the VAT increase in April 2014 from 5% to 8% consumers who were planning to build or purchase houses had already done so which leaves lower demand for large cooking appliances. This reflects the -1% growth in volume terms in this category in 2014. The new housing completion between January and November in 2014 declined by 8% compared with the same time period in the previous year. Large cooking appliances managed to minimise the damage caused by the devastating pulled demand for new houses by aggressively encouraging renovating houses.
Competitive Landscape
Fuji Industrial remained in the lead in 2014 with a 26% volume share which was one percentage point higher than in 2013. As a cooker pioneer and specialist the company enjoyed a dominant position with a share over 60% in both built-in and freestanding units with a focus on built-in units. As other cooker hoods manufacturers struggled to increase shares in 2014 when new housing completions plunged (especially after the April tax increase) the company focused on the house remodelling market as a main source to generate revenue. Additionally Fuji Industrial strengthened its partnership with gas companies which own showrooms. The company attempted to capture consumers who visit the showrooms for hobs. As the integration between hobs and cooker hoods serves to increase loyal customers for the cooker hoods specialist more exposure in the showrooms is vital to capitalise the opportunities.
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Industry Prospects
Large cooking appliances in Japan are expected to decline by a CAGR of 1% in volume terms over the forecast period. The outlook of new housing completions is relatively hazy as there is another tax increase planned and this is likely to have another negative influence on this category over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Large Cooking Appliances industry in Japan our research will save you time and money while empowering you to make informed profitable decisions.
The Large Cooking Appliances in Japan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Large Cooking Appliances in Japan?
* What are the major brands in Japan?
* What is the most common cooking appliances in Japan?
* Has there been a shift to higher unit price built-in products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
LARGE COOKING APPLIANCES IN JAPAN
Euromonitor International
February 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2009-2014
Table 2 Sales of Large Cooking Appliances by Category: Value 2009-2014
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Built-in Hobs by Format: % Volume 2009-2014
Table 6 Sales of Ovens by Format: % Volume 2009-2014
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2010-2014
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2011-2014
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2010-2014
Table 10 NBO Company Shares of Ovens: % Volume 2010-2014
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2010-2014
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2010-2014
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2010-2014
Table 14 Forecast Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 15 Forecast Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 16 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 17 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Hitachi Appliances Inc in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 1 Hitachi Appliances Inc: Key Facts
Summary 2 Hitachi Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hitachi Appliances Inc: Competitive Position 2014
Panasonic Corp in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 4 Panasonic Corp: Key Facts
Summary 5 Panasonic Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Panasonic Corp: Competitive Position 2014
Executive Summary
Consumer Appliances Struggle With Volume Growth But Enjoy Value Growth in 2014
Smart Appliances Still Prevalent in 2014
Panasonic Maintains Its Leading Position in Its Home Country
Retailers Combat Showrooming To Retain Their Competitiveness
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/960614_large_cooking_appliances_in_japan.aspx?dt=t&afid=101
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