(MENAFN- Emirates News Agency (WAM)) The Roads and Transport Authority, RTA, has hosted a team meeting in preparation for this year's GCC Traffic Week, which will be held from 8th to 12th March, and attended by representatives of the Ministry of Interior and Traffic Departments across the UAE.
CEO of RTA Traffic and Roads Agency, Maitha bin Udai, said, "The agency will make every effort to bring success to GCC Traffic Week in Dubai and the UAE as a whole." She highlighted the importance of preparatory meetings to ensure smooth coordination of all traffic departments in the UAE as they serve the core objective of this year's Traffic Week, with this year's theme of, 'Your decision determines your fate'.
The meeting of the preparation team was attended by representatives of the Ministry of Interior and coordinators of traffic departments in the UAE. Representatives of Emaar and Burj Khalifa were also in attendance to discuss the possibility of holding joint events to promote traffic safety in the UAE, and communicate messages highlighting the UAE's attention to raising traffic awareness all over the globe.
The Traffic and Roads Agency reviewed the plan for the GCC Traffic Week highlighting key awareness activities and venues. The plan also screened media and technological channels of communicating with the target audience and entities, and coordinating with the Ministry of Interior and traffic departments in the UAE.
The agency has set up an educative stand in Mirdif City Centre to run during the week which will exhibit signs and interactive electronic devices, and distributes awareness leaflets. The event intends to educate all community members about the main reasons for traffic accidents, the importance of remaining attentive while driving, and the ideal way to deal with the malfunctioning of cruise controllers.
The plan of the Traffic Department at the Traffic and Roads Agency also includes organising events at Emarat Petrol Stations, Latifa Hospital, and schools, besides displaying e-adverts through a host of entities and RTA's social media in the context of realising its vision of providing "Safe and Smooth Transport for All".
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