(MENAFNEditorial)
Small cooking appliances declined by 1% in volume terms in 2014 despite the current trend of cooking at home. The main factor that negatively affected the category was the conversions of some product features into other appliances. For example toasters experienced a -4% volume decline in 2014 because combination microwaves are equipped with a toasting function and in Japan 85% of microwaves sold in 2014 were combination formats. Such a trend was seen in other categories including mini ovens bread makers and electric grills. The conversion of functions into one appliance is highly related to the size of kitchens in Japan. As Japanese kitchens are relatively small consumers opt for appliances that provide as many product features as possible.
Competitive Landscape
Zojirushi remained its leading position in small cooking appliances with a 19% volume share in Japan in 2014. The company owns a wide range of products in this category which helps it maintain its market share. Zojirushi in 2014 strengthened its NPDs in rice cookers to capitalise on the premiumisation trend and managed to increase the volume share in rice cookers by one percentage point to 25%.
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Industry Prospects
Small cooking appliances are expected to register a marginally negative volume CAGR over the forecast period. The conversion of product features into other products will continue to impact the category. Bread makers electric grills toasters and electric steamers will be particularly affected. The most product features are likely to be included in microwaves.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Japan our research will save you time and money while empowering you to make informed profitable decisions.
The Small Cooking Appliances in Japan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Small Cooking Appliances in Japan?
* What are the major brands in Japan?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Japan?
Reasons to Get this Report
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Partial Table of Contents:
SMALL COOKING APPLIANCES IN JAPAN
Euromonitor International
February 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2009-2014
Table 2 Sales of Small Cooking Appliances by Category: Value 2009-2014
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Small Cooking Appliances: % Volume 2010-2014
Table 6 LBN Brand Shares of Small Cooking Appliances: % Volume 2011-2014
Table 7 Forecast Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 8 Forecast Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 9 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Hitachi Appliances Inc in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 1 Hitachi Appliances Inc: Key Facts
Summary 2 Hitachi Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hitachi Appliances Inc: Competitive Position 2014
Panasonic Corp in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 4 Panasonic Corp: Key Facts
Summary 5 Panasonic Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Panasonic Corp: Competitive Position 2014
Toshiba Corp in Consumer Appliances (japan)
Strategic Direction
Key Facts
Summary 7 Toshiba Corp: Key Facts
Summary 8 Toshiba Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Toshiba Corp: Competitive Position 2014
Executive Summary
Consumer Appliances Struggle With Volume Growth But Enjoy Value Growth in 2014
Smart Appliances Still Prevalent in 2014
Panasonic Maintains Its Leading Position in Its Home Country
Retailers Combat Showrooming To Retain Their Competitiveness
Marginal Decline in Consumer Appliances Is Expected Over the Forecast Period
Key Trends and Developments
No Government Incentives for Green Products in Japan
Retailers Combatting Unfavourable Market Conditions
Premium Appliances Thrived
'smartness' of Appliances Remains A Key Differentiator for Leading Manufacturers
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/960618_small_cooking_appliances_in_japan.aspx?dt=t&afid=101
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