(MENAFN- Khaleej Times) Panasonic on Monday launched its extensive range of 126 models of LED lighting products for the first time in the Middle East, and top officials said more products will be introduced shortly in the region.
LEDs are the best solution for energy efficient living as they consume up to 90 per cent less power than incandescent bulbs. They also help lower power costs and emit low heat, a factor which is very useful considering the high temperatures in the GCC region.
"The new range of LED Luminaires will be first available in the UAE in May and then it will gradually enter the Saudi Arabia and Africa markets," Tatsuya Kumazawa, director, Eco Solutions Division, Panasonic Marketing Middle East & Africa (PMMAF) told Khaleej Times at The Middle East Electricity Exhibition.
The new LED range is for the residential, commercial, retail and hospitality segments, and drives a robust synergy with Panasonic's existing wiring devices and electrical accessories, enabling it to capture the entire electrical solutions space, Kumazawa informed. Continuing its ongoing efforts to create smart living spaces, Panasonic's new range of breakthrough energy-efficient lighting solutions, address the challenge of energy-conservation in the Middle East.
Panasonic has been in the lighting business for the past 60 years and is ranked third globally. The electronics giant is a market leader at its home market in Japan. "We will try to grab more market share as soon as possible. Our product range is big compared to competitors as we also provide an almost full range of electrical accessories," he informed.
The consumption of electricity in the Mena region is forecast to grow at a faster pace over the next decade, with investments worth more than $200 billion set to be pumped into the region's power sector by 2020, according to a report. These coupled with the rapid infrastructure growth augurs well for the lighting business in the region.
"Tapping into this growth, we plan to create a strong foothold in the Middle East region. With this new range, we will offer cutting-edge, energy-saving lighting products to our customers. We are positive that with our new expansive range, we would effectively meet the growing needs of the lighting industry within the Middle East region," Kumazawa said.
In future, Panasonic is also considering increasing its product range for industrial and outdoor segments and will also launch some new series within this segment like SmartArchi and PROiD. While the SmartArchi Series incorporates high-end architectural luminaires, the PROiD Series offers several options in integral-type LED base lights.
Speaking at the launch, Takaki Oguri, joint managing director-Anchor Electrical India & Director-Asia, Middle East & Africa Sales Region, Eco Solutions Company, Panasonic Corporation, said: "With the emphasis placed on sustainable living and energy conservation by governments in the region, we see a strong potential for our products in the Middle East. The region's robust residential and construction industry and the thriving retail and hospitality sectors are all set to benefit from our energy conserving LED Luminaires."
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