Transbay Transit Center Issues SponsorshipNaming Rights Offering for the Future Grand Central Station of the West


(MENAFNEditorial)

For Immediate Release
February 20 2015

Media Contact:
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Singer Associates Inc.
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Transbay Transit Center Issues Sponsorship/Naming Rights Offering for the Future “Grand Central Station of the West”
Transformative transit project in San Francisco offers opportunity for corporations foundations families and individuals worldwide to be associated with iconic facility in the new heart of downtown San Francisco

San Francisco Calif. (February 20 2015) –  

The Transbay Joint Powers Authority (TJPA) is seeking parties interested in sponsorship/naming rights for the iconic Transbay Transit Center the station that will link the entire Bay Area through 11 different transit agencies and further activate San Francisco’s thriving South of Market (SoMa) neighborhood with more than 9290 square meters of retail and restaurants.  

The TJPA’s Request for Proposals offers an opportunity for placement of the sponsor’s name/identity brand or logo throughout the entire 139355 square meter Transbay Center including the bus ramp connection to the San Francisco–Oakland Bay Bridge the Grand Hall lobbies entrances the 22000 square meter Rooftop Park and its Children’s Playground Amphitheater Gardens and Main Plaza art installations digital information displays bike facilities and a mobile location-aware application. The sponsor’s name or logo will also appear on tourism publications transit publications schedules and maps.   

Sponsors will have unparalleled opportunities to reach millions of transit riders retail and restaurant patrons workers residents and tourists in the new heart of downtown San Francisco.  

The TJPA is the public agency charged with developing the Transbay Program a $4.5 billion project to replace the former Transbay Terminal at First and Mission Streets in San Francisco with a state-of-the-art multi-modal transit center that will connect eight Bay Area counties and the State of California through 11 transit systems including a rail extension into downtown San Francisco. The Transbay Program is the center of San Francisco’s new Transbay Transit Center District a transformative transit-oriented development plan that will concentrate residential and office growth around the Transit Center while providing gracious public spaces and amenities. 

The Transit Center will undoubtedly be one of the most popular retail and open space venues in the most dynamic retail office and residential market in the United States.  Pedestrian bridges will connect three new high-rise buildings the 326-meter Salesforce Tower 243.8-meter 181 Fremont Tower and another 228.6-meter tower adjacent to the Transit Center to the Transit Center’s 22000 square meter Rooftop Park providing direct access to the Center for thousands of office workers visitors and residents. 

Sponsorship at the Transbay Transit Center is an extraordinary unprecedented opportunity to name a new urban destination that will redefine downtown San Francisco one of the most dynamic cities in the world.  Set to change the city and urban history the Transit Center is an iconic building which is permeable accessible secure and welcoming to transit riders neighborhood residents visitors and the surrounding business population. It will be pivotal in connecting all of California from San Diego to Sacramento and its brand will literally travel the state. This unique sponsorship/naming opportunity will:
 
- Enhance corporate identity by association with an inspiring iconic civic landmark in the heart of a vibrant new downtown 
- Increase market capitalization through brand recognition 
- Provide exposure through concerts performances and cultural events 
- Reinforce the Sponsor’s commitment to the Transbay Neighborhood and the City of San Francisco 
- Connect with the Bay Area arts community through support and endorsement of the region’s most distinctive public displays of art  


Interested parties may download this Request for Proposals from the site http://www.transbaycenter.org/tjpa/doing-business-with-the-tjpa/current-contract-opportunities or request a mailed copy from the TJPA at 201 Mission Street Suite 2100 San Francisco CA 94105 telephone: (415) 597-4620 email Fundraising@transbaycenter.org

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