(MENAFN- Arab News) Sony Mobile Communications (Sony Mobile) has introduced its new Xperia E4 Dual smartphone offering easeofuse big screen entertainment and powerful battery performance in a 'high quality yet affordable' design.

'With Xperia E4 Dual we wanted to offer people some of the premium Sony features they have come to expect with unparalleled ease of use at a highlycompetitive price point' says Tony McNulty VP value category business management at Sony Mobile Communications.

'With a simple setup great screen and unrivalled twoday battery life we've created an onthego entertainment device that will keep on going wherever you are' he added.

Capturing the perfect shot couldn't be simpler with auto scene recognition image enhancing features and camera apps all built in to give you great photos with minimal effort.

'To help you get the most out of your smart phone Xperia E4 Dual is designed so that changing your phone settings is faster than ever before; just use the status bar and quick settings tab. And the userfriendly system updates ensure you'll always have easy access to the latest and greatest software available' the company stated.

For those new to Xperia seamless migration from other Android iOS or Blackberry devices is super quick. The Xperia transfer application enables moving contacts photos bookmarks apps music and messages without the hassle or the worry of losing anything important.

When it comes to looks Xperia E4 Dual punches well above its weight with premium feel and a personality all of its own.

Xperia E4 Dual's textured surface and slim curved OmniBalance design make it a pleasure to hold while a scratchresistant screen adds durability.

Xperia E4 Dual also has references design accents found usually only in toptier smart phones like its aluminum power button with a diamond cut for indelible precision and stainless steel camera ring.