(MENAFNEditorial)
The periodic climatic phenomenon known as El Niño returned Colombia during the second half of 2014 and this had a positive influence on demand for air treatment products until the end of the first quarter of 2015 although it also put Colombia’s electricity supply system which remains highly dependent on the generation of hydroelectric energy under stress. The use of energy saving and water saving appliances becomes critical in such a situation as not only Colombia’s electricity supply but also its supply of drinking water comes under severe strain due to a lack of rainfall. Many Colombian consumers are thus forced to become more environmentally aware as the effects of El Niño and its precipitation-bringing opposite counterpart La Niña are becoming more severe over time. The Colombian government has thus been forced to resort to punitive measures like raising the cost of energy and even rationing electricity both of which tend to have a moderating effect on the usage of electrical consumer appliances.
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Competitive Landscape
Groupe SEB Colombia SA is expected to remain the leading company in air treatment products in Colombia during 2014 a position which can be treated mainly to the company’s strong presence in cooling fans. The company is in the process of renovating and refurbishing its local manufacturing facility in a bid to increase production capacity and become more efficient in supplying local and regional demand. Cooling fans is a category which has remained quite static for many years in terms of innovation. Groupe SEB has been one manufacturer however which was engaged in regular innovation throughout the review period with the addition of diffusers for scents and insecticides.
Industry Prospects
In common with all other countries located in the equatorial belt Colombia does not have four distinct seasons; instead it has two distinct seasons the rainy season and the dry season. As time passes the prevailing conditions during each of these two seasons are likely to become increasingly extreme and unpredictable due global climate change. Colombia’s climate is extremely sensitive to fluctuations in the temperature of the sea currents in the Pacific Ocean which actually cause El Niño and La Niña. In light of this air treatment appliances is expected to register moderate positive growth during the forecast period with demand set to rise and fall according to the changes between the quite strongly defined wet and dry seasons. The high numbers of multifunctional air treatment products available in Colombia is due to the extreme changes in temperature which are common in much of the country the high levels of humidity and the fact that most of the population live in areas which are potentially prone to air pollution all of which makes it reasonably difficult control the atmosphere in their homes in order to obtain a comfortable environment. Extreme weather events such as drought could also bring environmental concerns to the fore as in the severe decline in rainfall over an extended period places a massive strain on the ability of Colombia to supply its citizens with electricity and water which could substantially boost demand for more energy efficient air treatment products during the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Treatment Products industry in Colombia our research will save you time and money while empowering you to make informed profitable decisions.
The Air Treatment Products in Colombia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Treatment Products in Colombia?
* What are the major brands in Colombia?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Colombia?
Reasons to Get this Report
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