(MENAFNEditorial)
Summary: Proving that wine is as social as it is delicious Wine Club World has created a virtual world where their members and all fans of wine can learn shop and get to know each other.
January 21 2015 Santa Barbara CA-The market for enticing new customers to join a wine of the month club is getting more crowded by the day as clubs continue to be formed featuring all sorts of different focuses. One of the most successful wine clubs to launch in 2014 is once again making sure to stay two steps ahead of the competition by creating a broader more socially interactive aspect to its website. Known as The Vines it gives the members of Wine Club World as well as anyone who is a fan of wine the chance to learn more about wine share their own wine experiences and shop for exclusive wines that are hard to come by.
“We are proud of the wines that we select and the Santa Ynez wineries that we have partnered up with” said Jennifer Finnell one of three principal owners of Wine Club World. “One of the things we noticed early on is that our members were excited about the wines they were getting but did not know how to share that excitement with other people and we wanted to rectify that.”
At first Finnell and her team would simply reprint parts of the laudatory emails they had received on a message board posted to the home page but that only seemed to increase the number of emails. Eager to be part of the wine lifestyle people were not only talking about the wines from the club but also sharing anecdotes about other wine experiences they have had.
“That was when it hit me” Finnell went on to say. “When my friends and I go out for wine it is a very social thing. We wanted to find a way to capture that same energy and let everyone be part of it.” The result she said is much like what her typical night at a wine bar is like: talk about favorite wines learning more about a particular varietal and discovering where to buy some of her favorite wines.
“We like to say The Vines at Wine Club World is the next best thing to going out for wine. Besides this way you can have whatever wine you like!”
For more information on The Vines at Wine Club World please visit their website: http://thevines.wineclubworld.com/
Jack terry is a writer and blogger who focuses on the connection between social media and the developing markets for small batch wineries and distilleries.
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