(MENAFNEditorial)
There was a strong growth in interest in dishwashers during the review period with this being linked to a number of trends. Growing urbanisation and a rise in the number of women in work notably resulted in consumers increasingly prioritising convenience and thus being more willing to spend on these labour-saving devices. Consequently dishwashers saw a sharp rise in household penetration during the review period rising from below 32% in 2009 to almost 50% of households by 2014. These trends...
Euromonitor International's Dishwashers in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.
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Product coverage: Built-in Dishwashers Freestanding Dishwashers.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
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Partial Table of Contents:
DISHWASHERS IN TURKEY
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Dishwashers by Category: Volume 2009-2014
Table 2 Sales of Dishwashers by Category: Value 2009-2014
Table 3 Sales of Dishwashers by Category: % Volume Growth 2009-2014
Table 4 Sales of Dishwashers by Category: % Value Growth 2009-2014
Table 5 Sales of Dishwashers by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Dishwashers: % Volume 2010-2014
Table 7 LBN Brand Shares of Dishwashers: % Volume 2011-2014
Table 8 Forecast Sales of Dishwashers by Category: Volume 2014-2019
Table 9 Forecast Sales of Dishwashers by Category: Value 2014-2019
Table 10 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 11 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Beyaz Esya San ve Tic AS: Key Facts
Summary 2 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2014
Executive Summary
Strong Review Period Growth Fuelled by Economic Growth and Consumer Credit
Volume Growth Slows in 2014 Due To Credit Restrictions and Economic Concerns
Domestic Giant Arcelik Continues To Lead But Loses Share To Economy Players
Internet Retailing and Hypermarkets Put Pressure on Electronics and Appliance Specialist Retailers
Forecast Period Growth Boosted by Residential Construction
Key Trends and Developments
Consumer Credit Restrictions Economic Concerns and Currency Fluctuations Impact Sales
Rapid Increase in Housing Supply Boosts Built-in Appliances
Energy Efficient Major Appliances on the Rise
Internet Retailing Encourages Consumers To Compare Prices Online Before Buying
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/952418_dishwashers_in_turkey.aspx?dt=t&afid=101
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