(MENAFNEditorial)
The decline in the housing market was the most significant hindrance to sales of large cooking appliances in 2014. New norms and restrictions set by the Duflot/Alur law – in effect since January 2013 – slowed down investment in housing construction. On the other hand sales of new housing to investors fell sharply as tighter regulations concerning rentals became applicable. Given the high level of unemployment and falling purchasing power direct promoter-to-individual housing sales did not progress enough to offset the sharp decline in sales to private investors. Consequently demand for built-in appliances (which largely sustained volume sales over the period 2010-2012) went into a decline over 2013-2014 thereby causing a slide of 1% in retail volume sales in 2014.
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Competitive Landscape
Over the period 2013-2014 Brandt France (previously FagorBrandt France) lost ground in the French marketplace mainly due to its low treasury levels. A takeover by Algerian-based Groupe Cevital helped to revive the company’s operations in France. In 2014 the combined volume sales of the company’s five key brands (Fagor Brandt Vedette Sauter and De Dietrich) in large cooking appliances maintained it as the leader with a 21% share of volume sales. Its closest challenger BSH France partly benefited from the recent difficulties of the leading company and progressed to a 15% volume share. On a stand-alone basis however Whirlpool and Siemens were the two best-selling brands in large cooking appliances in 2014.
Industry Prospects
In an attempt to reassure investors and boost the housing market the French government is expected to review some of the latest Alur/Duflot rules on new housing and rental norms. These revised measures/adjustments are likely to come into effect from 2015 and help to revive construction and renovation activities. To recover internal consumption further measures aimed at relaxing the tax burden and boosting purchasing power are also on the government’s agenda. As sales of large cooking appliances are closely correlated with the housing market and the purchasing power of households the aforementioned policies could potentially lead the category back to positive volume growth from 2016.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Large Cooking Appliances industry in France our research will save you time and money while empowering you to make informed profitable decisions.
The Large Cooking Appliances in France market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Large Cooking Appliances in France?
* What are the major brands in France?
* What is the most common cooking appliances in France?
* Has there been a shift to higher unit price built-in products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
LARGE COOKING APPLIANCES IN CANADA
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2009-2014
Table 2 Sales of Large Cooking Appliances by Category: Value 2009-2014
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Built-in Hobs by Format: % Volume 2009-2014
Table 6 Sales of Ovens by Format: % Volume 2009-2014
Table 7 Sales of Cookers by Format: % Volume 2009-2014
Table 8 Sales of Range Cookers by Format: % Volume 2009-2014
Table 9 NBO Company Shares of Large Cooking Appliances: % Volume 2010-2014
Table 10 LBN Brand Shares of Large Cooking Appliances: % Volume 2011-2014
Table 11 NBO Company Shares of Built-in Hobs: % Volume 2010-2014
Table 12 NBO Company Shares of Ovens: % Volume 2010-2014
Table 13 NBO Company Shares of Cooker Hoods: % Volume 2010-2014
Table 14 NBO Company Shares of Built-in Cooker Hoods: % Volume 2010-2014
Table 15 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2010-2014
Table 16 NBO Company Shares of Cookers: % Volume 2010-2014
Table 17 NBO Company Shares of Range Cookers: % Volume 2010-2014
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
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Strategic Direction
Key Facts
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Company Background
Production
Competitive Positioning
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Strategic Direction
Key Facts
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Company Background
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Competitive Positioning
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Strategic Direction
Key Facts
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