(MENAFNEditorial)
The product range within low-cost dog food continued to develop mainly due to the fact that consumers were looking for alternatives to the available products. Private label products had a strong influence on purchases in the sense that lack of clear distinction between product benefits and their costs determined consumers to choose private label which are generally cheaper.
Competitive Landscape
As at the end of the review period multinationals still led but a better performance is expected from local competitors with their lower-priced products attracting customers. Moreover the rising value shares of local players confirm that consumers are increasingly purchasing lower-priced products due to their affordability. However consumer education seems to be a more decisive factor that boosted premium priced dry and wet dog food sales in 2014.
Industry Prospects
Dog food is expected to continue its positive development especially dry food. As the range of products available is set to become more diversified consumers will choose the best-performing products in terms of low prices for private label and relevant quality for premium brands. With consumers learning more about the available products in order to make purchases that are good value competition from local producers is expected to increase highlighting the popularity of low-cost dog food.
Full Report Details at
- http://www.fastmr.com/prod/952424_dog_food_in_romania.aspx?afid=101
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Romania our research will save you time and money while empowering you to make informed profitable decisions.
The Dog Food in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dog Food in Romania?
* What are the major brands in Romania?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
DISHWASHERS IN SWEDEN
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Dishwashers by Category: Volume 2009-2014
Table 2 Sales of Dishwashers by Category: Value 2009-2014
Table 3 Sales of Dishwashers by Category: % Volume Growth 2009-2014
Table 4 Sales of Dishwashers by Category: % Value Growth 2009-2014
Table 5 Sales of Dishwashers by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Dishwashers: % Volume 2010-2014
Table 7 LBN Brand Shares of Dishwashers: % Volume 2011-2014
Table 8 Forecast Sales of Dishwashers by Category: Volume 2014-2019
Table 9 Forecast Sales of Dishwashers by Category: Value 2014-2019
Table 10 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 11 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019
Executive Summary
Improving Economy Supports Retail Volume Growth
Growing Demand for Durable Goods
Familiar Brands To the Fore
Store-based Retailing Continues To Dominate
the Outlook Is Positive
Key Trends and Developments
Internet Retailing Motivates Store-based Retailer Consolidation and Innovation
Staff Knowledge Remains Important
Growing Home Cooking Trend
EU Bans Electricity Guzzling Consumer Appliances
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/952424_dog_food_in_romania.aspx?dt=t&afid=101
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