Now Available Dog Food in Hungary

(MENAFNEditorial)

The economy price platform will continue to thrive in the Hungarian dog food category as price will remain the most important purchasing criteria for most Hungarian pet owners. Private label and non-branded products of leading hypermarkets supermarkets pet superstores and hard discounters will be the winners of this prolonged consumption trend as branded products will struggle to compete with the cheaper private label alternatives. However besides the price sensitivity of a large proportion of consumers a new group of better-off consumers has emerged who tend to buy premium dog food products for their pets.

Competitive Landscape

Consumer trends as well as the overall category environment over the last few years of the review period including price sensitivity among mass consumers fierce competition in the economy segments with further emergence of private label and an extremely high VAT rate continued into 2014. Profitability of distributors and manufacturers came under threat as nearly half of all retail sales are traded in the economy category and even in the mid-priced category where price is the most important factor in purchasing decisions.

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Industry Prospects

Economy brands will continue to thrive in the Hungarian dog food category as both the demand and supply side are expected to contribute further to the increasing trend for the cheapest products. The majority of Hungarian dog owners will continue to opt for the cheapest products which are likely to come from the available private label assortment of given retailers. At the same time manufacturers and retailers realising this inevitable trend in the domestic pet food category will continue to innovate products to make them as economical as possible without affecting their image and sufficient quality level. Given that even the economy price segment is able to promote itself as quality at affordable prices the mid-price segment is expected to struggle further to find a reliable selling point to justify its higher prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Hungary our research will save you time and money while empowering you to make informed profitable decisions.

The Dog Food in Hungary market research report includes:

 * Analysis of key supply-side and demand trends
 * Detailed segmentation of international and local products
 * Historic volumes and values company and brand market shares
 * Five year forecasts of market trends and market growth
 * Robust and transparent market research methodology conducted in-country

Our market research reports answer questions such as:

 * What is the market size of Dog Food in Hungary?
 * What are the major brands in Hungary?
 * How fast are consumers trading up to prepared dog food?
 * How have pet specialists fared in recent years?

Reasons to Get this Report

 * Gain competitive intelligence about market leaders
 * Track key industry trends opportunities and threats
 * Inform your marketing brand strategy and market development sales and supply functions

Partial Table of Contents:

DISHWASHERS IN MEXICO
Euromonitor International
January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Dishwashers by Category: Volume 2009-2014
Table 2 Sales of Dishwashers by Category: Value 2009-2014
Table 3 Sales of Dishwashers by Category: % Volume Growth 2009-2014
Table 4 Sales of Dishwashers by Category: % Value Growth 2009-2014
Table 5 Sales of Dishwashers by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Dishwashers: % Volume 2010-2014
Table 7 LBN Brand Shares of Dishwashers: % Volume 2011-2014
Table 8 Forecast Sales of Dishwashers by Category: Volume 2014-2019
Table 9 Forecast Sales of Dishwashers by Category: Value 2014-2019
Table 10 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 11 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019
Controladora Mabe SA De Cv in Consumer Appliances (mexico)
Strategic Direction
Key Facts
Summary 1 Controladora Mabe SA de CV: Key Facts
Summary 2 Controladora Mabe SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Controladora Mabe SA de CV: Competitive Position 2014
Whirlpool Mexico SA De Cv in Consumer Appliances (mexico)
Strategic Direction
Key Facts
Summary 4 Whirlpool Mexico SA de CV: Key Facts
Summary 5 Whirlpool Mexico SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Whirlpool Mexico SA de CV: Competitive Position 2014
Executive Summary
Consumer Appliances Recover in Volume Sales
Innovation Focuses on Smart and Sophisticated Design Appliances
Multinational Players Gain Presence and Brand Awareness
Online Sales Benefit Both Manufacturers and Consumers
Promising Growth Market
Key Trends and Developments
Government Incentive Manufacturers To Develop Energy Efficient Appliances.
Online Retailers Expand Consumer Appliances' Distribution
Mexico Offers Greater Opportunities for Investment in Production Facilities
Electrolux Acquires Ge's Consumer Appliances Division Along With Mexican Manufacturer Mabe
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014

Full Table of Contents is available at:
-- http://www.fastmr.com/prod/952423_dog_food_in_hungary.aspx?dt=t&afid=101

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