(MENAFNEditorial)
It is expected that gum will see moderate improvement in terms of its value growth rate in 2014 compared with 2013 and the overall review period performance thanks to signs of economic recovery in the Czech Republic. Nevertheless it is expected that the consumption of gum will continue to decline slightly in 2014 as the recovery will be gradual and consumer demand will revive only slowly. As a result gum will see a volume decrease of 1% in 2014. Value sales of gum are expected to rise by 1% driven by unit price increases in 2014.
Competitive Landscape
Gum is expected to remain fairly concentrated in 2014 with two strong multinational players namely Wrigley sro and Perfetti Van Melle Czech Republic sro set to account for a combined value share of 93%.
Industry Prospects
It is expected that gum will see growth of 7% in volume terms and 9% in value terms at constant 2014 prices over the forecast period. The forecast period growth rates will represent a better performance than that recorded for the review period as the consumption of gum products is expected to grow in tandem with improving economic conditions and thus rising disposable incomes among Czechs. In addition volume sales will be supported by the rising popularity of gum among Czechs while value sales will benefit from rising unit prices over the forecast period.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Czech Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Gum in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Gum in Czech Republic?
* What are the major brands in Czech Republic?
* How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
* Are consumers in developed markets moving from sugarised to sugar-free gum?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
GUM IN THE CZECH REPUBLIC
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2009-2014
Table 2 Sales of Gum by Category: Value 2009-2014
Table 3 Sales of Gum by Category: % Volume Growth 2009-2014
Table 4 Sales of Gum by Category: % Value Growth 2009-2014
Table 5 Sales of Gum by Flavour: Rankings 2009-2014
Table 6 NBO Company Shares of Gum: % Value 2010-2014
Table 7 LBN Brand Shares of Gum: % Value 2011-2014
Table 8 Distribution of Gum by Format: % Value 2009-2014
Table 9 Forecast Sales of Gum by Category: Volume 2014-2019
Table 10 Forecast Sales of Gum by Category: Value 2014-2019
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Gum by Category: % Value Growth 2014-2019
Mondelez Czech Republic Sro in Packaged Food (czech Republic)
Strategic Direction
Key Facts
Summary 1 Mondelez Czech Republic sro: Key Facts
Summary 2 Mondelez Czech Republic sro: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mondelez Czech Republic sro: Competitive Position 2014
Executive Summary
Growth of Sales Remains Limited by Restrained Attitude of Consumers
Strong Influence of Trend of Healthy Eating Within Packaged Food
Strong Position of Both Multinationals and Domestic Companies
Channels With Smaller Selling Space in Advantage
Stable Prospects for Packaged Food
Key Trends and Developments
Despite Improving Economic Situation Consumers Remain Restrained
Interest in Quality and Regional Products Is Growing
Private Label Grows Only Marginally
Czech Government Supports Domestic Food Products and Brands
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/952557_gum_in_the_czech_republic.aspx?dt=t&afid=101
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