(MENAFN- The Peninsula) Kia Motors Corporation had a record-breaking year in exporting vehicles to the Middle East and Africa in 2014 with a 323,807 vehicles, up 10 percent from the previous year.
Saudi Arabia witnessed substantial growth, recording a total of 70,421 units, representing a 70 percent year-on-year increase. Locally, Qatar exhibited 12 percent year-on-year sales increase, the seventh consecutive year it was able to do so.
The most desired Kia vehicle in the MEA region during 2014 was the Cerato with 54,914 units. The Rio was the second best with 54,487 units delivered, while the Picanto, and Sportage followed with 53,187 and 47,613 units respectively.
Kia's sedan line up of Optima and Cadenza, specially configured to meet the regional demand for premium feel and extensive product features, have shown a tremendous increase recording 67 percent (29,070 units) for Optima and 83 percent (5,413 units) for Cadenza.
Over the course of 2014, Kia posted increased year-on-year exports in Saudi Arabia (70,421 units), Egypt (17,213 units) Bahrain (4,629 units), and the UAE (16,466 units).
"Our success in expanding the Kia brand in the Middle East region and Africa is important not just for the region but on a global scale as well" said Alex Chung, President of Kia Motors Middle East & Africa Regional Headquarters.
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