(MENAFNEditorial)
According to CONUEE (Comisión Nacional para el Uso Eficiente de Energía or the National Commission for the Efficient Use of Energy) which is part of the Ministry of Energy refrigeration appliances represents 30% of energy consumption in regular homes. Based on this statistic this body launched the campaign “Saving energy saving money” (“Ahorrar energía ahorrar dinero”) to create general awareness among Mexican consumers to obtain new refrigeration appliances when they are more than 10 years old even if they are in good condition because the energy efficiency is not the same – new models could result in 60% lower energy consumption compared with older models. This campaign aims to help consumers replace old refrigeration appliances with new units and encourage them to choose the best option comparing the capacity functionality and energy efficiency not only price. Most popular brands such as Mabe LG Samsung and Frigidaire among others promote energy efficiency through stickers on the doors of the appliances. Only a few have the official FIDE sticker distributed by Fideicomiso para el Ahorro de Energía Eléctrica (Trust for Saving Electric Energy) an independent trust comprising several organisations. FIDE certifies that the products are really energy savers.
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Competitive Landscape
Controladora Mabe SA de CV and Whirlpool México SA de CV were the leading companies in refrigeration appliances in 2014 accounting for respective volume shares of 37% and 32%. Both companies have different brands targeting all segments. Controladora Mabe offers the IO Mabe Mabe IEM Easy and GE brands while Comercial Acros Whirlpool offers Acros Whirlpool and Maytag.
Industry Prospects
The refrigeration appliances category in Mexico is expected to see positive results over the forecast period with CAGRs of 3% in volume and 4% in constant value terms. As this is a mature category its performance will be determined by increased awareness among consumers of saving energy through the acquisition of new refrigeration appliances. Purchases will also be determined by economic stability and the performance of the construction industry in Mexico which saw a very slow performance in 2013.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Mexico our research will save you time and money while empowering you to make informed profitable decisions.
The Refrigeration Appliances in Mexico market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Refrigeration Appliances in Mexico?
* What are the major brands in Mexico?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
REAL ESTATE ACTIVITIES IN FRANCE: ISIC 70
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Industry Overview
Table 1 Key Industry Indicators 2008-2013
Table 2 Key Industry Indicators: Annual Growth 2009-2013
Chart 1 Production vs Nominal GDP 2000-2020
Chart 2 Producer Volume Index vs Producer Price Index 2000-2013
Industry Sectors
Table 3 Production by Sector: Value 2008-2013
Table 4 Production by Sector: Annual Growth 2009-2013
Table 5 Production by Sector: Share of Total 2008-2013
Chart 3 Industry Sectors' Growth Indices 2000-2020
Firmographics
Table 6 Number of Companies by Employment Size 2008-2013
Table 7 Number of Companies by Employment Size: Annual Growth 2009-2013
Table 8 Number of Companies by Employment Size: Share of Total 2008-2013
Table 9 Production by Employment Size 2008-2013
Table 10 Production by Employment Size: Annual Growth 2009-2013
Table 11 Production by Employment Size: Share of Total 2008-2013
Market and Buyers
Table 12 Key Market Indicators 2008-2013
Table 13 Key Market Indicators: Annual Growth 2009-2013
Households
Table 14 Households: Key Statistics 2008-2013
Chart 4 Household Expenditure on Real Estate Activities vs GDP 2000-2020
Chart 5 Household Expenditure on Real Estate Activities vs Population 2000-2020
B2b Buyers
Table 15 B2B Sales Structure 2008-2013
Table 16 B2B Sales Structure: Annual Growth 2009-2013
Table 17 B2B Sales Structure: Share of Total 2008-2013
Key B2b Buyer analysis
Table 18 Key Statistics 2008-2013
Chart 6 Production vs GDP 2000-2020
Chart 7 Costs vs Spending on Real Estate Activities 2000-2013
Table 19 Key Statistics 2008-2013
Chart 8 Production vs GDP 2000-2020
Chart 9 Costs vs Spending on Real Estate Activities 2000-2013
Suppliers
Table 20 Supply Structure 2008-2013
Table 21 Supply Structure: Annual Growth 2009-2013
Table 22 Supply Structure:Share of Total 2008-2013
Chart 10 Supply Structure (EUR million in 2013)
Labour Costs
Table 23 Key Statistics 2008-2013
Chart 11 Number of Employees vs Average Salary 2000-2013
Chart 12 Output per Employee vs Average Salary 2000-2013
B2b Suppliers
Table 24 B2B Supliers 2008-2013
Full Table of Contents is available at:
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