(MENAFN- Emirates News Agency (WAM)) DUBAI, 2nd February, 2015 (WAM) - The 20th anniversary edition of the Dubai Shopping Festival concluded its "Journey of Celebrations" yesterday, as millions of visitors from around the world carried home the memories of the region's most popular and visited festival.
Festival organisers Dubai Festivals and Retail Establishment, DFRE, an agency of the Department of Tourism and Commerce Marketing, DTCM, its partners and the wider retail environment are acutely aware of the pivotal role the event has played in taking Dubai's extraordinary story and 43-year-old journey to every corner of the globe.
Laila Mohammed Suhail, CEO of DFRE, said, "The theme of Dubai Shopping Festival 20th anniversary, 'A Journey of Celebration' € is a true reflection of how DSF has been an integral part of the amazing strides the Emirate has taken to become known around the world. Today there can be few people around the world who have not heard of Dubai € demonstrating the power that the brand has generated on the global stage." Majid Al Ghurair, Chairman, Dubai Shopping Malls Group, said, "The 20th Anniversary of the Dubai Shopping Festival has witnessed tremendous success by drawing in millions of customers to the shopping malls and retail outlets. During the mega-event, most of the participating malls offer spectacular events, unique attractions, a rich diversity of entertainment, complemented by attractive value for money prizes and raffles.
Global Village has been a well-established attraction during DSF for the past 19 years. Chief Operating Officer Ahmed Hussain added, "There can be no doubt of the enormous impact that the Dubai Shopping Festival has had in participating in taking Dubai to the world over the past 20 years. It is clear that DSF has been a true catalyst for the Dubai brand and at Global Village we are hugely proud to have played our part for 19 years in working with DSF and the Government of Dubai to promote Dubai to a growing global audience." This year's festival actively targeted new visitors from markets like China, Russia and India with the DSF period also seeing significant increases in European and American visitors enjoying the unique blend of fantastic shopping and promotions, beautiful weather and stunning hotels and a growing and varied series of world-class shows, events, experiences and activations.
Already DSF has attracted a staggering 56 million visitors spending a total of AED145 billion during its first 19 editions.
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