(MENAFN- ProactiveInvestors) Natural pesticide specialist TyraTech () is to put another head lice treatment product on the shelves in Walmart stores across the US.
Walmart already stocks TyraTech’s Vamousse head lice treatment mousse but from April the retail giant will also sell a preventive shampoo as well.
Tyratech which focuses on nature-derived insect and parasite control products has also signed a deal for its entire Vamousse range to be distributed by Cardinal Health the third biggest distributor of pharmaceutical products in the US.
Bruno Jactel chief executive reckons the current head lice market in the USA is worth US$150mln in total and is driven by treatment products that are used on a reactive basis when children are discovered to be hosting head lice and their eggs.
He believes there is potentially a much bigger untapped market of products that protect children and families at risk of infestation.
The deal with Cardinal Health he added presents the opportunity for Vamousse to reach more than 9000 independent retail pharmacies in the US and follows a distribution deal for Vamousse signed with McKesson at the end of last year.
McKesson is the biggest distributor in the USA and serves more than 12000 independently owned pharmacies.
Vamousse products are already available on amazon.com and drugstore.com in the USA and at Boots Superdrug 's () () and Rowlands in the UK as well as other independent pharmacies.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.