(MENAFN) McDonald's reported falling earnings and sales for its fourth quarter and plans to take further actions this year to save money and attract customers back, Oman Observer reported.
The world's largest hamburger chain said the measures include slowing down new restaurant openings in some markets, along with making changes to its menu and providing more customized options.
In the US, sales dropped 1.7 percent on fewer customers, tough competition and increased expenses. In Europe, sales fell 1.1 percent, hit by easiness in France and Germany and consumer confidence issues in Russia.
The fast fast-food giant expects sales to remain weak through the first half of the year, while it deals with the fallout from a food-safety scandal in China, global economic instability and shifting tastes.
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