(MENAFNEditorial)
The Mexican Association of Online Sales has launched a new initiative to help drive online sales. The campaign referred to as “Hot Sale” includes many of the country’s top internet retailers including Dafiti Wal-Mart and El Palacio de Hierro and features massive discounts from 5-8 September available only through internet retailing. The initiative seeks to give new users who have so far been hesitant to buy online an incentive to give internet retailing a try with the hopes that they will become repeat customers. During 2014 it occurred in September but in the future it will be organised in May to coincide with Internet Day on 17 May.
Competitive Landscape
During 2014 Wal-Mart de México is predicted to become the leader of internet retailing thanks to the recent introduction of its walmart.com.mx site in June 2013. Prior to that date the company was already engaged in e-commerce through Superama and Sam´s Club formats but it was not until the entrance of Walmart Supercenter that the company ranked first. Wal-Mart is investing in rapid development of its e-commerce site; it was launched with only seven categories and by mid-2014 it was offering 18 all of the general merchandise and finally during Q3 2014 it also included Directo a tu Hogar to deliver groceries.
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Industry Prospects
President Enrique Peña Nieto recently approved several changes to the telecom legislation which includes a “National Digital Strategy” aimed to approach information and communication technologies to the Mexican population. Regarding internet access the government acquired the commitment of providing free internet access in more than 250000 public sites including schools hospitals and public squares. As a result of the new legislation it is expected that the number of internet users will increase also benefiting e-commerce development.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Mexico our research will save you time and money while empowering you to make informed profitable decisions.
The Internet Retailing in Mexico market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* Who are the leading retailers in Mexico?
* How quickly is internet retailing growing in Mexico?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
INTERNET RETAILING IN MEXICO
Euromonitor International
December 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2009-2014
Table 2 Internet Retailing by Category: % Value Growth 2009-2014
Table 3 Internet Retailing Company Shares: % Value 2010-2014
Table 4 Internet Retailing Brand Shares: % Value 2011-2014
Table 5 Internet Retailing Forecasts by Category: Value 2014-2019
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2014-2019
Executive Summary
Mexican Retail Market Slows in the Face of Weak Economic Growth
Expansion Continues Despite Weak Economic Growth
Mexican Consumers Cutting Corners in Order To Splurge on Affordable Luxuries
Multinationals Flock To Mexico
Sustained Growth Expected Through the Forecast Period
Key Trends and Developments
Weak Economic Growth Slows Mexican Retail Environment
Growing Sophistication in Mexico's Retail Real Estate Development
Payment Options and Delivery Efficiency: the Challenge for Internet Retailers
Competitive Environment Leads Retailers To Differentiation Strategies
Market Indicators
Table 7 Employment in Retailing 2009-2014
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 17 Non-Grocery Specialists: Value Sales Outlets and Selling Space 2009-2014
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/946495_internet_retailing_in_mexico.aspx?dt=t&afid=101
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