(MENAFN) Sponsors wanting top billing at the Tokyo Olympics in 2020 will have to cough up a minimum USD128 million for the privilege, local media showed, AFP reported.
Seven companies, including brewer Asahi, telecoms giant NTT Docomo, and Toyota, the world's largest automaker, are expected to be among the bidders for the prestigious title of "Gold Sponsor".
Footing the sponsorship bill buys companies the right to use the Games logo and slogans in advertisements for the duration of the contract, which runs until the end of 2020.
Tokyo organizers are aiming to raise at least USD1.27 billion through the sponsorship bidding war, local media reported, without identifying its sources.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.