(MENAFNEditorial) Top European Mobile Maker Expects Six-Fold Growth in Unit Sales This Year as Company Prepares to Expand GCC, Africa Footprint
DUBAI, 18 January 2015: Following explosive growth since entering the Gulf in 2014, Fly is predicting six-fold growth this year, as the top European mobile player expands its presence in the lucrative GCC and Africa mobile phone markets.
Having sold 200,000 units since launching in the Gulf in March 2014, Fly's order book for the first quarter already stands at 265,000 units. Sales have been further boosted by the hugely successful launch last month of the Fly Blade – the slimmest smartphone available for purchase at just 5.1mm in width – which has already sold more than 10,000 units.
In the GCC, Fly has partnered with Dubai-based Eurostar Group to further expand its presence in Kuwait, Qatar, Bahrain and Oman. Last year, Fly launched in Turkey as part of its continuous expansion in the Middle East and Africa, and Fly is also finalizing plans to enter the Iran market for the first time. Having already launched in Nigeria – Africa's most populous nation – Fly is also looking to expand into Kenya, South Africa, Mozambique and other countries on the continent as well as Egypt in North Africa.
"We've already achieved fantastic growth in the United Arab Emirates and the Kingdom of Saudi Arabia, now we want to repeat that success in the other Gulf states and in Africa," said Nitin Sood, Managing Director, Fly MEA. "While Saudi Arabia currently represents 80 percent of our sales in the Gulf, we are confident that we will be able to expand our presence both in the region and across international markets through our strong partnerships with local distributers."
Fly's range of ultra-stylish premium mobile phones was boosted by the launch of the Fly Blade – officially the slimmest device on the regional market weighing in at just 95.5 grams. Powered by an octa-core 1.7Gh processor, the Fly Blade combines reliable, high-speed performance and functionality with an elegant and light design.
Fly's exclusive online partner for the Fly Blade launch was Souq.com, and Fly will continue its focus on e-commerce this year, Sood said.
"E-commerce has proven to be the fastest growing channel focused on delivering exceptional value to consumers," he said. "We will bring specific phones directly from the factory floor to the fulfillment centers of our online partners to ensure that we give customers the best possible value."
Fly's innovative devices work across a variety of platforms and operating systems. In addition to offering a wide range of super-sleek, powerful smartphones at competitive prices, Fly also provides a reliable and scalable after-sales service with an on-the-ground customer service team across the region.
For 2015, Fly will continue its strategy of introducing premium products at competitive pricing, with more phones scheduled to be launched later this year, focusing on bringing the latest in style, design and technology.
Fly's commitment to style and advanced technology has helped the company achieve its international success as the acclaimed European brand continues to expand worldwide. Its success in the GCC market follows its achievement in becoming the number one smartphone brand in Russia and being top performer in many other European markets.
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