(MENAFN- Khaleej Times) Rove Hotels, a mid-market, lifestyle hotel brand, will roll out 10 properties across central locations in Dubai and the region by 2020.
Developed by Emaar Hospitality Group, the hospitality and leisure subsidiary of developer Emaar Properties, and Meraas Holding, a Dubai-based development company, Rove Hotels' approach is to deliver value hospitality experiences for the global traveller.
Meaning 'to traverse', Rove Hotels draws inspiration from both Dubai's heritage and its achievements. The properties will serve as tech-savvy, social and cultural hubs for international travellers.
Philippe Zuber, chief operating officer of Emaar Hospitality Group, said that the new hotel brand complements the Dubai Tourism Vision 2020 announced by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to welcome over 20 million annual visitors by the turn of the decade.
"To be set in central destinations and bringing a distinctive new lifestyle-inspired value hospitality experience, Rove Hotels will also support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project - Rove Za'abeel - while five other properties will open in the coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina," said Zuber.
Incorporating contemporary and Arabesque features, smartly configured and well-connected, Rove Hotels are for the value-conscious and social networking generation as well as for families who cherish modern and fuss-free guest experiences through smooth check-in and late check-out at 2pm, among other amenities.
The rooms are spacious at 26sqm and feature a 42-inch TV screen complete with media hub, designer mattresses and a modern bathroom. Nearly half the rooms are interconnected, making Rove Hotels a family-friendly destination.
Innovative services include an e-concierge application provided on smartphones and a self-check-in station eliminating waiting time. A 24-hour gym, a pool and sun deck cultivate a relaxing ambience. All hotels will also have a 24-hour self-service laundromat. For effortless connectivity, all hotels are located in easy access to public transport nodes, including the Dubai Metro, bus and tram stations.
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