Bluberry's profit affected by declining sales in HK


(MENAFN) A fall in sales in Hong Kong in the final quarter of 2014 could hit Burberry's full-year profitability, the British luxury brand said, even as relaunch of its trademark trench coat boosted demand elsewhere, Gulf News reported.

Pro-democracy protests began choking parts of the Asia financial center in late September, disrupting business in one of the world's top markets for luxury companies, which accounts for about 10 percent of Burberry's global sales.

However, Burberry made up for the dip with double-digit percentage sales growth in the Americans and Europe, Middle East and Africa, helped by the relaunch of its trademark trench coats with camel, red and black-check patterned linings, backed by ads featuring British models Kate Moss and Cara Delevigne.

The company said retail sales grew 14 percent to USD916 million in October " December, its fiscal third quarter, with comparable growth of 8 percent, steady on the previous quarter and beating analysts' average expectations.


MENAFN

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