(MENAFNEditorial)
Toys and games experienced good current value growth in 2013 over the previous year although growth slowed in comparison to the review period CAGR. A slowdown in the Polish economy impacted sales towards the end of the review period. Growth was however continued mainly thanks to a strong performance for construction toys and video games with the latter seeing strong growth for digital gaming and static video game consoles. Sales were notably boosted by the launch of new generation console...
Euromonitor International's Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/933010_toys_and_games_in_poland.aspx?afid=101
Product coverage: Traditional Toys and Games Video Games.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
TOYS AND GAMES IN POLAND
Euromonitor International
December 2014
LIST OF CONTENTS AND TABLES
Executive Summary
Growth Slows But Remains Good for Toys and Games
Licensing Remains Powerful Strategy
Another Strong Year for Lego Polska
Traditional Toys and Games Stores Lose Share To Internet Retailing
Demographic Trends Fuel Forecast Period Growth While Digital Gaming Soars
Key Trends and Developments
Strong and Stable Popularity of Licensed Toys and Games
New Parental Rights Likely To Result in Beneficial Demographic Trends
Demand Remains Highly Seasonal for Toys and Games
Market Data
Table 1 Sales of Toys and Games by Category: Value 2008-2013
Table 2 Sales of Toys and Games by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Toys and Games: % Value 2009-2013
Table 4 LBN Brand Shares of Toys and Games: % Value 2010-2013
Table 5 Distribution of Toys and Games by Format: % Value 2008-2013
Table 6 Forecast Sales of Toys and Games by Category: Value 2013-2018
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Electronic Arts Polska Sp Zoo in Toys and Games (poland)
Strategic Direction
Key Facts
Summary 2 Electronic Arts Polska Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Electronic Arts Polska Sp zoo: Competitive Position 2013
Lego Polska Sp Zoo in Toys and Games (poland)
Strategic Direction
Key Facts
Summary 4 LEGO Polska Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 LEGO Polska Sp zoo: Competitive Position 2013
Smyk Sp Zoo in Toys and Games (poland)
Strategic Direction
Key Facts
Summary 6 Smyk Sp zoo: Key Facts
Summary 7 Smyk Sp zoo: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Smyk Sp zoo: Competitive Position 2013
Sony Poland Sp Zoo in Toys and Games (poland)
Strategic Direction
Summary 9 Sony Poland Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Sony Poland Sp zoo: Competitive Position 2013
Trefl SA in Toys and Games (poland)
Strategic Direction
Key Facts
Summary 11 Trefl SA: Key Facts
Summary 12 Trefl SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Trefl SA: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2008-2013
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2008-2013
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2008-2013
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2009-2013
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2010-2013
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2008-2013
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2008-2013
Table 17 Sales of Video Games by Category: % Value Growth 2008-2013
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2008-2013
Table 19 NBO Company Shares of Video Games: % Value 2009-2013
Table 20 LBN Brand Shares of Video Games: % Value 2010-2013
Table 21 NBO Company Shares of Video Games Hardware: % Value 2009-2013
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2010-2013
Table 23 NBO Company Shares of Video Games Software: % Value 2009-2013
Table 24 LBN Brand Shares of Video Games Software: % Value 2010-2013
Table 25 NBO Company Shares of Digital Gaming: % Value 2009-2013
Table 26 LBN Brand Shares of Digital Gaming: % Value 2010-2013
Table 27 Distribution of Video Games by Format: % Value 2008-2013
Table 28 Distribution of Video Games Hardware by Format: % Value 2008-2013
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/933010_toys_and_games_in_poland.aspx?dt=t&afid=101
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