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Nissan to invest in Brazilian market despite sales drop
(MENAFN) Nissan plans to maintain investment and increase its share in the Brazilian auto market despite a 7.15 percent drop in car sales across the country last year, AFP reported.
Nissan sees potential in Brazil, South America's largest auto market, which boasted just 179 automobiles per 1,000 inhabitants. The automaker currently accounts for a 2.5 percent share in the Brazilian auto market.
"We are disappointed in where the Brazilian market stands but we shall continue to invest. A 7 percent drop in sales in 2014 did not lift enthusiasm but we have no doubts as to Brazil's potential," chief executive said.
Nissan sees potential in Brazil, South America's largest auto market, which boasted just 179 automobiles per 1,000 inhabitants. The automaker currently accounts for a 2.5 percent share in the Brazilian auto market.
"We are disappointed in where the Brazilian market stands but we shall continue to invest. A 7 percent drop in sales in 2014 did not lift enthusiasm but we have no doubts as to Brazil's potential," chief executive said.
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