(MENAFNEditorial)
The outlook for the Germany's IT market has been downgraded this quarter as a result of the economic slowdown and heightened downside risk. However we expect total spending will continue to increase in each year of our forecast with demand for IT services including cloud computing and big data forecast to outperform. Additionally Germany continues to attract inward investment from leading global IT market vendors with the Internet of Things investment a leading trend in 2014. Vendors are attracted to Germany by a n educated workforce and the presence of several major IT companies in the market. There is however downside from IT market trends as well as economic headwinds. For instance the issue of data security and privacy which has implications for a range of IT products and solutions continues to be a concern for German public and private sector decision makers.
Full Report Details at
- http://www.fastmr.com/prod/924137_germany_information_technology_report_q1_2015.aspx?afid=101
Headline Expenditure Projections
Computer Hardware Sales: EUR24.5bn in 2014 to EUR25.3bn in 2015 an increase of 3.1%. The desktop and notebook markets have stabilized after decline 2012-2013 while tablet demand continues to be the primary driver of growth.
Software Sales: EUR8.5bn in 2014 to EUR8.7bn in 2015 an increase of 2.8%. Software spending growth forecast to decelerate from 2014 as OS upgrade spending was brought forward by the withdrawal of Microsoft support for the legacy XP OS in April 2014.
IT Services Sales: EUR18.4bn in 2014 to EUR19.2bn in 2015 an increase of 4.2%. Increased adoption of outsourcing cloud computing and big data services will ensure IT services outperformance over the medium term.
Key Trends And Developments
Germany is not only one of Europe's leading markets for IT spending but also as a centre for innovation. This trend is expected to continue after several major investments took place in 2014 in start-up incubators and innovation labs in Germany which BMI believes reflects the positive sentiment towards Germany's evolving ICT...
The Germany Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors memory chips integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing customs and intellectual property protection) and competitive landscapes comparing IT companies by products sales market share investments projects and expansion strategies.
BMI's Germany Information Technology Report provides industry professionals and strategists corporate analysts IT associations government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Germany.
Key Benefits
* Benchmark BMI's independent IT Industry forecasts for Germany to test other views - a key input for successful budgetary and strategic business planning in the German IT market.
* Target business opportunities and risks in Germany's IT sector through our reviews of latest industry trends regulatory changes and major deals projects and investments in Germany.
* Assess the activities strategy and market position of your competitors partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverage
BMI Industry View
Summary of BMI's key industry forecasts views and trend analysis covering IT regulatory changes major investments and projects and significant national and multinational company developments.
Regional Overview
Cross-border analysis of regional markets commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
Country Market Overview
Structure size and value of the industry sectors including hardware software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Industry Forecasts
Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions plus analysis of key downside risks to the main forecast including:
IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware software and services industry (US$mn); PC peripherals and software imports and exports (US$mn); PC peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.
Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2018 including real GDP growth inflation fiscal balance trade balance current account and external debt.
Competitive Landscape
Full analysis of the competitive landscape within the hardware software and services sectors.
Company Profiles
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles enabling a full evaluation of recent company performance and future growth prospects.
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