(MENAFNEditorial)
Although we now expect the Hungarian National Bank (MNB)'s base rate to remain fairly low through to the end of 2015 we see little to indicate that household spending will pick up significantly over the course of the year. Whil e the country's economy will continue its gradual recovery thereby supporting its food and drink industry continuing unpredictable policy-making and high corporate tax rates have the potential to impact negatively on investment inflows.
Headline Industry Data
* Total food consumption value (local currency) growth year-on-year (y-o-y) in 2014: +3.6%; compound annual growth rate (CAGR) 2018: +4.5%.
* Per capita food consumption value (local currency) growth (y-o-y) in 2014: +3.8%; CAGR to 2018: +4.7%.
* Alcoholic drinks value (local currency) sales growth (y-o-y) in 2014: +2.1%; CAGR to 2018: +3.6%.
* Soft drinks value (local currency) sales growth (y-o-y) in 2014: +3.1%; CAGR to 2018: +4.2%.
* Total mass grocery retail value sales (local currency) growth year-on-year (y-o-y) in 2014: +3.4%; CAGR to 2018: +5.0%.
Full Report Details at
- http://www.fastmr.com/prod/924168_hungary_food_drink_report_q1_2015.aspx?afid=101
Key Company Trends
Government Targets Big Supermarkets To Operate At A Profit Or Close : A bill was presented to the Hungarian government by Minister of the Economy Mihaly Varga in November 2014 proposing to shutdown large supermarkets if they fail to make a profit for two years running. The government is considering the measures as a response to concerns that the big supermarkets are deliberately operating at a loss for competition purposes. If the bill receives approval it will apply to all mass grocery retail (MGR) outlets with an annual turnover of EUR163mn or more. This would hit mainly the big foreign owned retailers who are already trying to absorb huge increases in the cost of government inspections. The industry is also concerned about proposals to stop Sunday opening for large retail outlets.
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The Hungary Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure consumption sales and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services sales investments partners and expansion strategies.
BMI's Hungary Food & Drink Report provides industry professionals and strategists sector analysts business investors trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Hungary.
Key Benefits
* Benchmark BMI's independent food and drink industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian food and drink market.
* Target business opportunities and risks in Hungary through our reviews of latest industry trends regulatory changes and major deals projects and investments.
* Exploit latest competitive intelligence on your competitors partners and clients via our Company Profiles (inc. SWOTs KPIs and latest activity) and Competitive Landscape Tables.
Coverage
BMI Industry View
Summary of BMI's key industry forecasts and views covering food and drink manufacturing and consumption and the retail market.
Business Environment Rankings
BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors food and drink manufacturers and mass grocery retailers.
The rankings methodology makes sophisticated use of over 40 industry economic and demographic data points.
Industry SWOT Analysis
Analysis of the major Strengths Weaknesses Opportunities and Threats within the food drink and mass grocery retail sectors and within the broader political economic and business environment.
Food Forecasts
BMI's food chapter is divided into sections such as Meat Fish Confectionary Dairy and Canned Foods and provides insight into a market's food industry centred on a forecast to end-2018 for the sector. The chapter includes the following elements:
Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption food consumption as % of GDP canned food sales confectionery sales and food and drink imports and exports among others.
Industry Developments - A summary of corporate developments including news on M&As FDI expansions closures and financial results in addition to analysis and explanation of the latest industry events and how these could influence further investment.
Market Overview - An overview of the structure of the market introducing the key players and discussing underlying trends.
Drink Forecasts
Segmented the same way as BMI's food chapter the drink section provides insight into the market's drink industry centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value volume and sub-sector and tea and coffee sales among others.
Mass Grocery Retail Forecasts
Segmented the same way as BMI's food and drink chapters the mass grocery retail section provides insight into a market's grocery retail industry centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets hypermarkets convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector among others.
Competitive Landscape & Profiles
Illustration of the industry via rankings tables comparing revenues number of outlets and number of employees. BMI analyses each company's market position business strategies and investment potential.
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